Head - Digital Commerce & D2c Strategy

3 days ago


Surat Gujarat, India Weekday AI Full time

This role is for one of Weekday s clients Salary range Rs 3000000 - Rs 3500000 ie INR 30-35 LPA Min Experience 5 years Location Surat JobType full-time Requirements Role Overview We are looking for a strategic and hands-on E-Commerce Head to lead the brand s digital commerce journey across owned D2C platforms Website You will be responsible for scaling online revenue improving digital brand visibility and delivering a seamless omni-channel experience in line with the premium positioning of the brand This is a high-impact leadership role that combines P L ownership digital transformation and brand-driven growth in the evolving Indian jewellery e-commerce market Key Responsibilities Own and scale the E-Commerce P L D2C website Drive overall digital revenue gross margins CAC-LTV ratio and customer retention metrics Oversee product cataloguing inventory hygiene pricing strategy Build and manage the brand s D2C engine UI UX platform performance payment delivery experience Lead full-funnel performance marketing across Google Meta CRM and influencer-led commerce Collaborate with design merchandising operations and retail teams for cohesive planning Launch digital-first collections and explore personalization technologies Build dashboards and KPIs to drive data-led insights and ongoing optimization Hire and manage a small but high-performance e-commerce and digital growth team Ideal Candidate Profile 5 years of experience in e-commerce with at least 2-3 years in a leadership role Strong exposure to luxury lifestyle jewellery fashion or premium consumer goods Demonstrated success in scaling D2C channels and building category-focused digital strategies Hands-on understanding of merchandising customer lifecycle analytics Ability to balance brand building and conversion-led thinking Proven experience managing agency partners tech vendors and cross-functional teams Strong aesthetic sensibility and brand empathy - essential for premium luxury retail Experience with Shopify Magento or equivalent commerce platforms Comfortable working from the brand HQ Surat with periodic travel if required



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