Head - Digital Commerce & D2c Strategy

16 hours ago

Surat Gujarat, India Weekday AI Full time

This role is for one of Weekday s clients Salary range Rs 3000000 - Rs 3500000 ie INR 30-35 LPA Min Experience 5 years Location Surat JobType full-time Requirements Role Overview We are looking for a strategic and hands-on E-Commerce Head to lead the brand s digital commerce journey across owned D2C platforms Website You will be responsible for scaling online revenue improving digital brand visibility and delivering a seamless omni-channel experience in line with the premium positioning of the brand This is a high-impact leadership role that combines P L ownership digital transformation and brand-driven growth in the evolving Indian jewellery e-commerce market Key Responsibilities Own and scale the E-Commerce P L D2C website Drive overall digital revenue gross margins CAC-LTV ratio and customer retention metrics Oversee product cataloguing inventory hygiene pricing strategy Build and manage the brand s D2C engine UI UX platform performance payment delivery experience Lead full-funnel performance marketing across Google Meta CRM and influencer-led commerce Collaborate with design merchandising operations and retail teams for cohesive planning Launch digital-first collections and explore personalization technologies Build dashboards and KPIs to drive data-led insights and ongoing optimization Hire and manage a small but high-performance e-commerce and digital growth team Ideal Candidate Profile 5 years of experience in e-commerce with at least 2-3 years in a leadership role Strong exposure to luxury lifestyle jewellery fashion or premium consumer goods Demonstrated success in scaling D2C channels and building category-focused digital strategies Hands-on understanding of merchandising customer lifecycle analytics Ability to balance brand building and conversion-led thinking Proven experience managing agency partners tech vendors and cross-functional teams Strong aesthetic sensibility and brand empathy essential for premium luxury retail Experience with Shopify Magento or equivalent commerce platforms Comfortable working from the brand HQ Surat with periodic travel if required

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