Marketing Operations Analyst

4 weeks ago

Bengaluru, Karnataka, India Axtria Full time
Job Description

Marketing Automation & CRM Management:

- Oversee the management of marketing automation platforms (e.g., SFMC, Marketo) to ensure campaigns are executed efficiently and effectively.
- Maintain and optimize the integration of marketing systems with CRM (e.g., Salesforce), ensuring data accuracy and seamless handoff of leads to sales.
- Implement workflows, automations, and segmentation strategies that drive personalized marketing campaigns.

Data Management & Analysis:

- Manage the integrity and quality of marketing data, ensuring accurate tracking of campaign performance and lead data.
- Conduct regular data hygiene processes, including lead scoring, deduplication, and database segmentation.
- Provide data-driven insights and recommendations for campaign optimization and performance improvement.

Campaign Performance & Reporting:

- Create and maintain dashboards and reports to track marketing KPIs such as lead generation, funnel conversion, customer acquisition cost (CAC), and return on marketing investment (ROMI).
- Analyze marketing metrics to assess the effectiveness of campaigns and identify opportunities for improvement.
- Report on key performance trends and provide actionable insights to the marketing team and senior leadership.

Process Optimization & Efficiency:

- Identify opportunities to streamline marketing processes, reduce inefficiencies, and improve campaign execution speed.
- Develop and maintain documentation for marketing processes, systems, and workflows.
- Collaborate with cross-functional teams to ensure alignment of marketing and sales processes, optimizing the lead handoff and conversion process.

Technology & Tool Management:

- Act as the point of contact for marketing technology platforms, ensuring systems are properly configured, maintained, and optimized for performance.
- Research and evaluate new marketing technologies and tools that could improve the efficiency of the marketing team.
- Manage relationships with technology vendors and ensure effective use of marketing tools.

Technical Proficiency:

- Strong experience with marketing automation platforms (e.g., SFMC, Marketo) and CRM systems (e.g., Salesforce).
- Proficiency in data analytics tools and reporting platforms (e.g., Google Analytics, Excel, Tableau, Power BI).
- Familiarity with lead scoring, segmentation, and campaign attribution models.
- Basic understanding of HTML, email marketing best practices, and web analytics.

Analytical Skills:

- Strong analytical and problem-solving skills with the ability to analyze complex data sets and make data-driven decisions.

Process-Oriented

- Ability to design and improve marketing processes for greater efficiency and effectiveness.

Communication

- Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical stakeholders.

Desirable Skills & Experience

- Experience with advanced marketing analytics techniques (e.g., funnel analysis, attribution modeling, customer journey mapping).
- Knowledge of data privacy regulations such as GDPR and CCPA and how they impact marketing operations.
- Certification in marketing automation platforms (SFMC, Marketo) or CRM (Salesforce).

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