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Senior Marketing Data Operations Analyst

2 weeks ago

Bengaluru, Karnataka, India Okta Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Okta is looking for a Sr. Marketing Data Operations Analyst to join the Marketing Data Operations & Technology team. Reporting into the Sr. Manager, Marketing Technology this new role will support the management and optimisation of Oktas marketing data across our core marketing technology stack.

Okta has a large marketing technology and data estate spanning an audience of millions which includes inputs from a range of systems, including Oktas CRM system (Salesforce), marketing automation platform (Adobe Marketo Engage), and connected infrastructure which includes tools spanning sales outreach (Outreach), ABM (6Sense, Folloze), and data enrichment (Clay, Clearbit).

The Sr. Marketing Data Operations Analyst will contribute to a number of critical areas supporting Oktas drive towards operational excellence across its marketing technology estate. This includes driving overall database health and improving data quality, the management of integrations in the data operations function and the conducting of ongoing data maintenance as well as processes to support these efforts.

The role is integral to delivering a program of technical efficiency, operational excellence and a supporting framework of data-driven insights from within the Marketing Data Operations & Technology team. This role requires strong analytical skills, attention to detail and the ability to collaborate with cross functional teams. As such the successful candidate will be able to demonstrate a data-driven marketing mindset and have demonstrable experience of working within a data operations function or role to support and drive marketing performance.

Job Duties And Responsibilities:

  • Manage and drive data cleansing initiatives and enrichment processes to improve data accuracy and completeness.

  • Administer and maintain key data enrichment marketing technology tools, with a focus on Clay and Clearbit, ensuring optimal configuration and utilization.

  • Partner closely with key Marketing stakeholders to create and manage new use cases and workflows within our data enrichment tools - creating business requirement docs, technical architectural flows, and monitoring/measuring business impact.
  • Partner closely with the greater Marketing Operations team to manage data updates, maintenance, and logic within 6sense to support effective ABM strategies.
  • Identifying data gaps, discrepancies and issues and, where appropriate, owning the design and implementation of processes to improve these issues.
  • Assist with manual data load fixes across various platforms (Salesforce, Marketo, etc), ensuring data integrity and resolving data discrepancies.

  • Provide miscellaneous data operations tool support and fulfill tool provisioning requests, ensuring users have the necessary access and functionality.

  • Drive and collaborate on the creation of a Marketing Data Ops Data Dictionary, ensuring data governance and clarity across tools and systems.

Skills & Experience:

  • Required: 3+ years of experience working in a data operations function or role supporting go-to-market teams
  • Required: Experience of working with Salesforce (preference for candidates who have worked directly with systems integrations with Salesforce. Salesforce certifications are a plus). Candidates should be comfortable with the core Salesforce Object models
  • Required: Experience of working with business stakeholders to understand existing workflows, business requirements and translate this into solution design and delivery.
  • Required: Strong critical thinker and problem solver, with an eye for detail
  • Preferred: Knowledge of SQL (for analytics) and comfortable querying data-warehouses for analytical purposes (such as SnowFlake)
  • Preferred: Candidates with experience of integrating with analytics and data orchestrations platforms (Openprise, FiveTran, Tableau, Datorama, Google Data Studio/Looker Studio).

  • Preferred: Candidates with exposure to a range of Marketing Technology applications: For example:

  • Sales outreach platforms: Such as Outreach / SalesLoft.

  • ABM platforms: Such as 6Sense / Folloze.
  • Optimization/ Personalization platforms: such as Intellimize / Optimizely
  • Data Enrichment Tools: Such as Leadspace/ Clay / ZoomInfo / Clearbit

"This role requires in-person onboarding and travel to our Bengaluru, IN office during the first week of employment."