▷ [Apply Now] SEO Executive (FMCG Background)

4 weeks ago


Gurugram Gurugram India ETHICS GROUP OF COMPANIES Full time

Job Description Roles & Responsibilities: Keyword Research: Conduct thorough keyword research to identify opportunities for improving organic search rankings. On-Page SEO: Optimize website content, meta tags, headings, and URLs for improved search engine visibility. Off-Page SEO: Develop and execute off-page SEO strategies, including link-building, to enhance domain authority. Technical SEO: Conduct website audits to identify technical issues affecting search engine rankings and collaborate with the development team to implement fixes. Content Optimization: Collaborate with content creators to ensure that website content is SEO-friendly and aligns with keyword strategies. Competitor Analysis: Monitor and analyze competitor websites and SEO strategies to identify opportunities for improvement. Performance Tracking: Use SEO tools and analytics platforms to track and report on key performance metrics, such as organic traffic, rankings, and click-through rates. Algorithm Updates: Stay updated with search engine algorithm changes and adapt SEO strategies accordingly. SEO Reporting: Generate regular reports on SEO performance and provide insights and recommendations for improvement to the marketing team. Skills & Qualifications: SEO Expertise: Proven experience in SEO, with a strong understanding of SEO best practices and the latest industry trends. Analytical Skills: Proficiency in using SEO tools and analytics platforms to analyze data and make data-driven decisions. Content Optimization: Knowledge of how to optimize website content for SEO. Technical SEO: Understanding of technical SEO concepts and the ability to identify and address technical issues affecting search rankings. Keyword Research: Strong research skills for keyword analysis and selection. Communication: Excellent written and verbal communication skills for collaborating with cross-functional teams and clients. Certifications: Relevant SEO certifications (e.g., Google Analytics, Google Search Console) are a plus.



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