Rb - Affluent Business:nri Campaign Manager

1 day ago


Mumbai Maharashtra, India Axis Bank Full time

Job Title RB - Affluent Business NRI Campaign Manager Grade Department Affluent Business No of Positions 1 Location Corporate Office Reporting Authority Job Name Head - NRI Portfolio Activation No of Direct Reports 1 Team Size 1 Candidate s key responsibilities would be managing the overall campaign calendar for NRI Business execution and delivery of campaigns as per plan Role includes - Track deliver outcomes through NTB activation rates New to TD penetration incremental SA TD balances via Siddhi nudges triggers NTB TD personalisation programs End to end ownership of design and delivery of NRI campaigns - Prepare monthly calendar plan for NRI segment and measure impact through email open rates click rates and conversions on various business metrics - SA TD Remittance ReKYC Passport Visa updation UPI etc - Stakeholder management Liaise with Marketing BIU CRM and Campaigns team to deliver campaigns and triggers within planned TAT - Ensure that the organization s brand and identity is adhered to in campaigns and in all communication channels - Tracking and publishing success reports of campaigns delivered and not delivered - NRI Homecoming Campaign Customised campaigns as per region and footfall during various holiday season festive occasions during Onam Durga Pooja Diwali New year Key Relationships Internal or External Stakeholders Internal Stakeholders Major Competencies Required Optimal qualification for success on the job is Graduate Post-Graduate with 3 years of experience with good analytical MIS skills Excellent presentation skills verbal and written Operational knowledge of MS Office Excel Word and PowerPoint Ability to problem-solve with strong analytical and decision-making skills Ability to handle multiple projects and prioritize Academic Qualifications Nature of Relevant Work Experience Required For successful execution of the job the candidate should possess the following Excellent communication skills ability to maintain good rapport with all stakeholders Eye for details meticulous and creative Understanding or working knowledge of Marketing Automation Tool - Unica and CRM A team player with positive attitude and good project management skills Skills Refer to the About Company Axis Bank is the third largest private sector bank in India The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates MSME Agriculture and Retail Businesses The Bank has a large footprint of 4 594 domestic branches including extension counters with 11 333 ATMs 5 710 cash recyclers spread across the country as on 31st March 2021 The Bank has 6 Virtual Centres and has over 1500 Virtual Relationship Managers as on 31st March 2021 The Overseas operations of the Bank are spread over eight international offices with branches at Singapore Dubai at DIFC and Gift City-IBU representative offices at Dhaka Dubai Abu Dhabi Sharjah and an Overseas subsidiary at London UK The international offices focus on Corporate Lending Trade Finance Syndication Investment Banking and Liability Businesses



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