Manager - Business Development/marketing - Fmcg (5-16 Yrs) Bangalore (marketing/pr/advertising)

Position Brand Business Development ManagerThe Brand Business Development Manager is responsible for developing and executing strategies that communicate the brand s identity values and offerings to both internal and external audiences - This role focuses on creating cohesive brand messaging across all channels and ensuring alignment with overall business goals - The manager will work closely with cross-functional teams including marketing public relations and design to craft compelling narratives that resonate with target audiences and build brand equity Key Responsibilities Brand Strategy Messaging - Develop and refine the brand s voice tone and messaging to ensure consistency across all communication channels - Collaborate with the marketing team to define brand positioning core values and key messaging - Conduct competitive and market research to stay informed of industry trends and consumer perceptions Content Development Management - Oversee the creation of content for various platforms including social media websites advertising campaigns press releases and email newsletters - Ensure that all brand materials align with the established brand guidelines and resonate with target demographics - Work with the design team to produce visually appealing and effective content Campaign Planning Execution - Lead the planning and execution of integrated marketing campaigns that drive brand awareness engagement and loyalty - Coordinate with cross-functional teams to ensure consistent delivery of brand messaging in all campaign materials - Track the performance of campaigns and adjust strategies to optimize results Public Relations Media Relations - Develop and maintain relationships with key media outlets and influencers to secure brand coverage - Oversee press releases media kits and pitch strategies to promote positive brand recognition - Monitor media coverage and manage brand reputation by addressing any negative publicity or communication challenges Brand Advocacy Internal Communication - Act as a brand ambassador within the company ensuring employees are aligned with brand values and messaging - Create internal communication materials newsletters presentations etc that reinforce the company s brand culture and values Stakeholder Management - Work closely with senior leadership and other departments to align brand communication strategies with company goals - Partner with product sales and customer service teams to ensure brand messaging is consistent in all customer touchpoints Analytics Reporting - Analyze brand performance metrics to evaluate the effectiveness of communication strategies and campaigns - Report on key performance indicators KPIs such as brand awareness engagement and customer sentiment - Adjust strategies based on feedback performance data and changing market conditions Qualifications Education Bachelor s degree in Marketing Communications Public Relations Business or a related field Master s degree is a plus Experience 5 years of experience in brand communication marketing or public relations with at least 2 years in a managerial role Proven track record of successful brand communication strategies and campaign management Strong understanding of digital marketing and social media platforms Skills - Excellent written and verbal communication skills - project management skills with the ability to work across teams - Analytical mindset with experience in tracking and reporting on campaign performance - Proficiency with marketing and analytics tools e g Google Analytics Adobe Creative Suite Hootsuite Attributes - Creative and strategic thinker - Ability to thrive in a fast-paced dynamic environment - Strong leadership and collaboration skills Preferred Qualifications - Experience in technology fashion luxury hospitality lifestyle FMCG - Knowledge of SEO SEM and content marketing best practices - Familiarity with crisis communications and brand reputation management - Experience working with influencers and managing media relations ref updazz com