Lead - Digital Marketing (5-8 Yrs) Bangalore (marketing/pr/advertising)

Role - Digital Marketing LeadIndustry - IT-ServicesFunction - MarketingSalary Lacs - 9 00-11 00Exp Yrs - 5 00-8 00Age -35City-BangaloreEducation -GraduationRequired Skills Lead generation Stakeholder Management Expertise in Digital MarketingWork Mode ONSITEWorking Day 5Office Location Bengaluru Karnataka 560048Mandatory Criteria Can t be neglected during screening - Looking for Immediate joiners or max 30 days of Notice Period candidates - MBA in Sales and Marketing- Candidate must have Experience in IT Services ONLY preferably QA industry - Proven track record of leading small marketing teams for companies of size 50M revenue funding - Lead generation - Expertise in sales tools like navigator LinkedIn Lusha or any other lead generation tool - Strong knowledge on digital marketing areas - SEO Social media management tools and managing digital presence - website SEO online portals social media Campaigns marketing automation - Proficient in Marketing Tools email marketing CRM Gsuite MS office Description- Targets Lead generation regular content collation and publishing by coordinating with stakeholders Managing digital presence - website SEO online portals social media Campaigns marketing automation - Implement the organizational marketing strategy and coordinate for all marketing activities for the organization- Do marketing automation to set up and run email campaigns and track responses- Generate in-bound leads and create a database through various marketing campaigns on email social media etc - Coordinate with delivery and pre-sales teams to collect content for - Whitepaper articles - Case studies customer testimonials- Webinars blogs videos interviews- Get them written through the writer and published on different platforms - Research and collect information on all events and conferences and suggest them to management - Support events and conferences for collateral creation and running campaigns- Work on LinkedIn sales navigator to run outbound campaigns on target audience- Ensure presence on all key external platform subscriptions and make periodic updates - Track SEO keywords and website traffic generation with the SEO partner agency - Ensure website management and periodic updation through the partner agency - Track regular social media posts and align them with target market - Understand offerings and messaging to create appropriate campaigns - Improve online brand awarenessRequirements - Proven track record of leading small marketing teams for companies of size 50M revenue funding - Experience of working in IT services firms - Proven success in delivering results in terms of inbound leads social media growth increase in website traffic - Strong knowledge on digital marketing areas - SEO Social media management tools - Awareness of key online platforms portals for creating brand awareness - Ability to collaborate with internal and external stakeholders talk to senior management and collect information for content - Ability to review content quality - Experience in running successful online marketing campaigns - Ability to understand offerings USP and explain it to prospects - understand the products or services their features benefits and pricing details - Expert in sales tools such as sales navigator LinkedIn lusha or any other lead generation tool - Excellent verbal and written communication - Experience on using a CRM system and understand sales process - Proficient in marketing automation tools email marketing CRM Gsuite MS office - Excel PowerPoint and word Soft Skills - Proactive detail oriented disciplined process oriented result oriented persistent competitive collaborator Qualification MBA in Sales and Marketing - Experience in IT Services preferably QA industry Please hit like or comment so that I can review your profile ref updazz com