PR & Content Executive (Communications & Marketing)

2 weeks ago

Bangalore, India Netradyne Full time
Job Title: Public Relations & Content Marketing Manager – EMEA & APAC Location: Marketing

Netradyne Technology is at the forefront of AI-driven solutions, dedicated to enhancing road safety, driver behavior, and fleet efficiency. Our cutting-edge products empower organisations in the transportation and logistics industry to improve operational outcomes while promoting safety and sustainability.

This position is responsible for developing and executing integrated PR and content strategies that elevate Netradyne's brand presence and thought leadership across EMEA and APAC. The role will collaborate closely with product, business, and marketing teams to create high-impact content and manage relationships with PR agencies, media, and influencers.

Develop and implement a comprehensive public relations strategy for EMEA and APAC, in partnership with regional PR agencies, to drive media coverage and influencer engagement.
Create and manage a robust thought leadership content program (whitepapers, blogs, case studies) in collaboration with product, business, and extended marketing teams.
Serve as the primary liaison between Netradyne and PR agencies, ensuring alignment on messaging, campaign execution, and media outreach.
Build and nurture relationships with key media contacts, industry analysts, and influencers to secure coverage and speaking opportunities.
Oversee the development of press releases, media kits, and executive communications tailored for EMEA and APAC audiences.
Monitor media trends, competitor activity, and industry developments to inform proactive PR and content strategies.
Measure and report on PR and content program effectiveness, using analytics to optimize future initiatives.
Support crisis communications and reputation management as needed.

Bachelor's degree in Marketing, Communications, Journalism, or related field.
~7+ years of experience in PR, content development, or marketing communications, preferably in technology or B2B sectors.
~ Proven track record of building thought leadership and managing media/influencer relations across different international regions.
~ Strong writing, editing, and storytelling skills, with experience producing executive-level content.
~ Experience working with PR agencies and cross-functional teams in a global environment.
~ Ability to manage multiple projects and deadlines in a fast-paced, dynamic setting.

An opportunity to work with a leading AI-driven technology company dedicated to transforming road safety and fleet management.
Competitive salary and benefits package.
Opportunities for growth and professional development.

This role is ideal for a strategic communicator who excels at building brand authority and driving engagement through compelling content and media relations.

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