 
						Ad Operations Specialist
6 days ago
Job Description - SSP/DSP Management: Collaborate with demand-side platforms (DSPs) and supply-side platforms (SSPs) to set up, optimize, and manage programmatic advertising campaigns. - DMP Utilization: Leverage Data Management Platforms (DMPs) to target and segment audiences for more effective and personalized ad delivery. - Private Auctions & Programmatic Guaranteed Deals: Implement and manage private marketplace deals, ensuring optimal yield for both buyers and sellers. - Ad Campaign Optimization: Continuously monitor and optimize ad campaigns to maximize revenue and achieve performance goals. - Excel Proficiency: Utilize advanced Excel functions for data analysis, reporting, and generating insights to drive campaign performance. - Reporting and Analytics: Generate regular and ad-hoc reports to provide insights on key performance metrics, audience behavior, and revenue trends. - Troubleshooting and Issue Resolution: Proactively identify and address technical issues related to ad serving, tracking, and delivery. - Collaboration: Work closely with cross-functional teams, including sales, marketing, and analytics, to align strategies and achieve campaign objectives. Qualifications: - Bachelors degree in Marketing, Advertising, Business, B.Sc in Computer Science, or a related field. - 1.5 years of experience in ad operations, programmatic advertising, or related roles; freshers are also considered. - Proficiency in working with SSPs, DSPs, DMPs, and ad serving platforms. - Expertise in setting up and managing private auctions and programmatic guaranteed deals. - Advanced proficiency in Excel, including pivot tables, macros, and data manipulation. - Strong analytical and problem-solving skills, with attention to detail. - Excellent communication and interpersonal skills. Benefits: - Competitive salary. - Paid time off, including holidays, vacation, and sick leave. - Opportunities for professional development and training. - 5-day workweek. Key Skills : - Ssp - Sp - Advertisement
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