Performance Marketing Specialist

This is a full-time role for a Performance Marketing Specialist - Working From Office in Ahmedabad. Role Description The Performance Marketing Specialist will be responsible for developing, executing, and optimizing lead generation campaigns across various platforms such as Facebook, Instagram, TikTok, Google Ads, LinkedIn Ads and Microsoft Ads. You will work closely with directly the end client to align campaigns with overall business goals and ensure that the efforts deliver maximum ROI. Shift Timings: 9 AM to 6 PM IST Working Days: Monday to Friday Job Location: Ahmedabad, Gujarat What Will You Be Doing? - Campaign Strategy: Develop and implement performance marketing strategies that align with business objectives (lead gen), including audience segmentation, budget allocation, and creative direction - Campaign Management: Set up, manage, and optimize Google Ads campaigns, Meta Ads, LinkedIn Ads, TikTok, and Microsoft Ads without any mistakes - Ad Creatives: Collaborate with the creative team to develop compelling creatives, and videos that resonate with target audiences - Performance Analysis: Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization to improve ROI, CTR, CPA, and other key performance indicators (KPIs) - Audience Targeting: Utilize advanced audience targeting techniques, including custom audiences, lookalike audiences, and demographic/behavioral targeting, to reach the most relevant users - Budget Management: Manage and optimize the budget for all active campaigns, ensuring efficient spend allocation to maximize results - A/B Testing: Conduct A/B tests on ads and landing pages to identify the most effective strategies and continuously improve campaign performance - Reporting: Generate detailed performance reports on a regular basis, presenting findings and actionable insights to stakeholders - Stay Updated: Keep up with the latest trends and updates in the advertising industry, adjusting strategies as needed to stay ahead of the competition - Collaboration: Work closely with other marketing team members to ensure a cohesive marketing strategy Skills Required: - 2+ years of experience in managing Google Ads Campaigns, Meta Ads & other platforms - Ability to work independently and as part of a team - Knowledge of the agency's working methodology and culture - Ability to work flexibly and towards tight deadlines - In-depth understanding of managing lead gen campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, Tiktok, etc. - Working knowledge of tracking and analytics tools - Good time-management and multi-tasking skills - A critical thinker and problem-solver person with organizational and leadership skills Who are we looking for? We admire individuals with intelligence, dedication, and a deep passion for their profession. We value those committed to creating a meaningful and impactful working culture. If you're a problem solver and a visionary thinker, let's Marastu® The Opportunity: - The chance to work on the services that are reshaping and making a difference in people's lives. - It is a thrilling journey with AI and ChatGPT, a journey of experimenting and learning to fully leverage its potential and free ourselves from mundane tasks. - Focus on what truly matters: a. Client Success, & b. Going The Extra Mile Company Description Marastu® is a results-driven agency specializing in full-stack digital marketing services including SEO, Social Media, Performance Marketing, Content Marketing, building links and transforming challenges into successful solutions. Clients working with Marastu® experience quick turnaround times, personalized account management, full campaign coverage, no autopilot campaigns, no long-term contracts, and ownership of all creations. If you're looking for a proactive and efficient partner, Marastu® is your agency. Our Core Values: - Transparency - Our Commitment to Openness - Empathy - Understanding Your Needs - Client Success - Your Triumph is Our Triumph Marastu® is an equal-opportunity employer. We welcome applications from individuals of all backgrounds and experiences. - Please write to us at career@marastu.com. We'd be glad to help you