Digital Marketing Specialist

3 days ago

Gandhinagar, Gujarat, India OnlineLR | Transport Documentation App Full time ₹ 5,00,000 - ₹ 10,00,000 per year

About ONLINELR:

ONLINELR is a results-driven digital marketing agency dedicated to helping businesses grow through data-backed strategies and cutting-edge digital solutions. We specialize in performance marketing, SEO, and web optimization to deliver measurable ROI for clients across global markets.

Job Description
:

ONLINELR is seeking a 
Digital Marketing Specialist
 with hands-on experience in Google Ads, Meta Ads, and SEO to manage and optimize digital campaigns for international clients. The ideal candidate will have strong analytical skills, a strategic mindset, and the ability to translate data into actionable insights that drive business results.

Key Responsibilities:

  • Plan, execute, and optimize 
    Google Ads
    , 
    Meta Ads
    , and 
    SEO
     campaigns to meet performance and ROI targets.
  • Analyze campaign metrics and performance data using 
    Google Analytics
     and other tools to generate insights and recommendations.
  • Understand client business models, goals, and market landscapes to create tailored marketing strategies.
  • Monitor and manage 
    ad budgets
     across channels, ensuring optimal spend allocation and cost efficiency.
  • Conduct 
    competitor and market analysis
     to identify growth opportunities and improve campaign effectiveness.
  • Implement 
    A/B testing
    , monitor results, and apply learnings to enhance campaign performance.
  • Identify and troubleshoot campaign issues, analyzing root causes and recommending data-driven solutions.
  • Prepare and present 
    performance reports
    , insights, and recommendations to internal teams and clients.
  • Collaborate with the web and creative teams to optimize 
    landing pages
     (basic knowledge of 
    WordPress
     preferred).
  • Stay up to date with the latest 
    platform updates, algorithm changes, and digital marketing trends
    .

Requirements:

  • Proven experience managing 
    Google Ads
    , 
    Meta Ads
    , and 
    SEO
     campaigns.
  • Strong analytical skills with proficiency in 
    Google Analytics
    , 
    Google Tag Manager
    , and related tools.
  • Solid understanding of 
    digital marketing metrics
    , 
    conversion tracking
    , and 
    ROI analysis
    .
  • Ability to manage multiple projects, budgets, and timelines efficiently.
  • Strong communication and presentation skills.
  • Basic understanding of 
    WordPress
     for landing page optimization.
  • Passion for digital marketing and continuous learning.

Preferred Qualifications:

  • Google Ads or Meta Blueprint certifications.
  • Experience working with international clients or global campaigns.
  • Knowledge of additional platforms (LinkedIn Ads, YouTube Ads, etc.) is a plus.

Why Join ONLINELR?

  • Opportunity to work with diverse international clients.
  • Collaborative and growth-oriented work environment.
  • Exposure to cutting-edge digital tools and strategies.
  • Competitive compensation and career advancement opportunities.

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