Senior Digital Marketing Specialist

1 day ago

Gandhinagar, Gujarat, India NEW Age Education And Skills Foundation Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Position Title: Senior Manager Digital Marketing

Location: Gandhinagar, Gujarat

Employment Type: Full-time (On-site)

Industry: Education / EdTech

Experience Required: years (minimum 3 years in a managerial role)

Role Overview

We are seeking an experienced and results-driven digital marketing professional to lead NAMTECH's digital strategy and performance marketing initiatives.

Key Responsibilities

  • Digital Strategy & Planning: Lead the Development and execution of digital marketing strategies aligned with institutional goals.
  • Performance Marketing: Design and optimize data-driven paid campaigns (Google Ads, Meta ads, Bing ads, LinkedIn, Email, display, video, programmatic, remarketing, affiliate) to increase brand visibility, generate high-quality admission leads and maximize ROI.
  • Digital PR & social media: Manage online reputation through digital PR initiatives, influencer collaborations, and thought-leadership campaigns.
  • SEO Management: Lead all aspects of technical and content SEO, AEO, and GEO strategies to improve search visibility and rankings.
  • Guide the creation and optimization of blogs, videos, webinars, and storytelling content to reinforce brand identity.
  • Content Marketing: Lead the creation and optimization of engaging content (blogs, videos, webinars) to enhance Brand position & persona among prospective students.
  • Brand and Communication: Collaborate with brand and communications teams to align digital initiatives with institutional narratives.
  • Partnership and collaborations: Liaise with internal stakeholders and external agencies to synchronize campaign goals and timelines.
  • Evaluate and onboard digital partners and vendors to enhance execution capabilities.
  • Analytics & Reporting: Define and track KPIs across all digital platforms.
  • Utilize analytics tools to evaluate performance, generate insights, and recommend data-driven optimizations.
  • Compliance & Brand Integrity: Ensure all digital marketing efforts align with Institute policies, legal standards, and consistent brand messaging.

Required Skills:

  • Strong expertise in SEO, SEM, PPC, and campaign management tools (Google Ads, Meta Ads Manager, LinkedIn Ads, Bing).
  • Proficient with CRM systems (Meritto/HubSpot) and data visualization tools (Looker Studio, Power BI).
  • Advanced skills in conversion optimization, attribution modeling, and A/B testing.
  • Up-to-date Knowledge of digital trends, marketing automation, and influencer engagement strategy.

Education:

  • MBA/PGDM in Marketing, Digital Marketing, or Communication from a reputed institute.

Preferred Industry Background:

  • Experience in Higher Education, EdTech, or Digital Agency experience managing education - sector clients.

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