Senior Associate, Branding

Job Purpose To drive DTI s digital marketing initiatives enhance brand visibility and attract top talent This role requires a highly motivated and results-oriented individual with a strong understanding of digital marketing principles and a passion for creating engaging content Key Responsibilities Strategic External Awards Management Lead the identification and pursuit of high-impact industry recognitions conducting thorough research and competitive analysis to position our brand at the forefront of the market Develop and maintain a strategic awards tracker categorizing and prioritizing opportunities based on organizational objectives and project significance Drive the end-to-end awards submission process collaborating closely with senior management and business teams to craft compelling accurate and award-winning narratives Oversee the entire submission lifecycle including meticulous writing editing and review to ensure excellence and alignment with brand messaging Thought Leadership External Engagement Strategically curate and execute thought leadership interventions leveraging in-depth competitor analysis and GCC market trends to establish our brand as an industry authority Pioneer the conceptualization and execution of tech-focused events roundtables webinars and bespoke content strategies fostering robust partnerships with key outreach stakeholders Direct the seamless coordination and management of all external events encompassing comprehensive logistics strategic stakeholder engagement and on-site operational excellence Implement robust performance tracking and analytics for all campaigns and interventions providing actionable insights for continuous optimization Cultivate collaborations with subject matter experts to produce high-quality tech blogs and articles ensuring consistent performance monitoring and impact assessment Industry Engagement Strategic Logistics Proactively manage and optimize industry memberships meticulously handling all logistical facets to maximize value and strategic alignment Champion strategic engagement with industry partners to significantly enhance brand visibility influence and market recognition within the GCC Orchestrate and manage high-profile external speaking engagements overseeing all logistical aspects stakeholder relationships and on-site support to ensure impactful representation Brand Campaign Recruitment Marketing Conduct advanced analysis of overall GCC market trends and competitive landscapes strategically mapping insights to identify and penetrate key tech forums Identify evaluate and recommend high-value sponsorship opportunities developing comprehensive business cases to secure strategic partnerships Oversee all branding and collateral development ensuring consistency quality and alignment with overarching brand strategy Execute annual recruitment marketing plans tailored to attract top talent and strengthen our employer brand in the GCC Special Projects Strategic Initiatives Lead and execute complex special projects demonstrating strong capabilities in program management budget oversight and financial administration including invoice management Content Creation Visual Communication Design and develop visually appealing and engaging presentations incorporating storytelling techniques data visualization and interactive elements Apply Business Analytics skills to break complex data into easy-to-understand narratives Leverage AI-powered tools to enhance the efficiency and creativity of the design process Write clear concise and compelling content including scripts narratives and technical documentation Edit and proofread content to ensure accuracy consistency and adherence to brand guidelines Collaborate with subject matter experts to gather information and translate complex technical concepts into easy-to-understand language Develop storyboards to visualize the flow and structure of presentations Utilize data visualization techniques to present complex data in a clear and concise manner Collaboration and Stakeholder Management Collaborate closely with technical teams business units and other stakeholders to understand their requirements and translate them into effective visual communications Manage multiple projects simultaneously prioritizing tasks and meeting deadlines Present ideas and concepts effectively to diverse audiences tailoring the message to their specific needs Requirements Bachelor s degree in marketing Communications or related field with 6-9 years of progressive experience in branding marketing and communications roles Demonstrated experience working within GCC markets is highly preferred with a deep understanding of regional market dynamics and cultural nuances Proven experience in presentation conceptualization and development with knowledge of AI-powered design tools and techniques Excellent written and verbal communication skills with a passion for storytelling and a keen eye for design Strong strategic thinking and analytical skills with the ability to translate market insights into actionable plans Exceptional attention to detail and ability to work under pressure Understanding technical concepts and ability to collaborate with technical teams Proven track record in managing external awards programs and securing industry recognition Experience in event management stakeholder engagement and partnership development Ability to work independently and collaboratively in a fast-paced dynamic environment