04/09/2025 Senior Manager – Offline Sales for Luxury Cosmetics

The role is based out of BLR/MUM/KOL and reporting to the CEO / sales lead of the business. The Senior Manager – Offline Sales will work very closely with the Sales Lead to achieve all targets and upskill beauty advisors, generate new channel sales.

- Field Visits & Store Execution
- Conduct regular field visits to retail outlets, align store visits with manager and BA supervisors (modern trade and other beauty retailers)
- Monitor in-store execution – visual merchandising, tester hygiene, stock availability, and planogram adherence as per aligned JBP.
- Ensure brand visibility and correct placement across touchpoints according to the allocated brand space.
- Gather market intelligence on competitor activities, pricing, promotions, and merchandising.
- Build strong relationships with store managers, beauty advisors, and floor staff to drive brand advocacy.
- Ensure monthly stock audits are conducted at all stores and reports with store wise action plans are shared for the same.
- Retail Staff Management & Training
- Coordinate with training team to align regular product training sessions for beauty advisors (BAs), field promoters, and store staff.
- Understanding BA needs like trainings , incentives , stock , testers and align the same with store team and internal team.
- Ensure the Beauty advisors are feeding timely and correct details on the app/tools.
- Managing BA monthly and weekly rosters. Tracking their attendance and ensuring the roster is abided.
- Ensure BAs are aligned with brand new launches, key USPs, and are actively upselling.
- Track productivity of each BA/promoter – sales targets vs achievement.
- Motivate retail teams through on-ground contests and recognition programs.
- Sales Target Achievement
- Drive monthly and quarterly sales targets across the territory.
- Create and implement store-level sales strategies for underperforming stores.
- Track secondary sales data and optimize field efforts accordingly.
- Identify and activate potential high-performing stores through additional support from brand team and retailer team.
- Retail Expansion & New Store Launches
- Support the onboarding of new counters/outlets.
- Ensure smooth execution during store launches – BA placement, VM, stock availability, testers.
- Liaise with logistics and operations teams for timely execution.
- Reporting & Insights
- Maintain store-level dashboards and trackers
- Maintain detailed records of field visits and share weekly visit reports with observations. Weekly reports on action plan execution.
- Share monthly sell-out data, competitive insights, and field intelligence with sales leadership.
- Recommend localised marketing activities based on the on-ground feedback.
- Align weekly and monthly priorities with the manager.
- Participate in regular one on one meetings with the manager (weekly/fortnightly/monthly).
- Participate in monthly retailer JBP with the manager
- Co-travel with manager for joint market working at least 5–6 times/month.
- Escalate bottlenecks from the field that need higher-level intervention.
- Seek guidance on territory-level business development and team structuring.

Person Profile & Education Qualification

- Candidate should have an overall experience of 8-10 years, in the beauty and personal care space.
- Bachelor's degree in business, marketing, or a related field from a tier – 1 / tier 2 institute.
- Last stint/experience should have proven track record of managing regional sales of ~ INR 50-100 Cr of sales of high value products (premium).
- Excellent communication and public speaking skills.
- Proven track record of achieving sales targets and building strong relationships with customers and partners - offline.
- Strong leadership and management skills, with the ability to motivate and train a team of sales representatives.
- Excellent communication and interpersonal skills, with the ability to build relationships with customers, partners, and stakeholders.
- Strong analytical skills, with the ability to analyze sales data and market trends to inform business decisions.
- Knowledge of the cosmetics industry, including trends, products, and competitors.
- Proficiency in Microsoft Office and CRM software. Should be super-efficient in managing the daily MIS with different analysis.

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