Assistant Brand Manager Marketing
3 weeks ago
Job Description
Milton is looking for an Assistant Brand Manager role for Mumbai - Kandivali location.
Interested candidate can share their resume to [Confidential Information]
JD - Assistant Brand Manager
-Analyzing brand positioning and consumer insights
-Translating brand elements into plans and go-to-market strategies
-Create, execute, and manage marketing campaigns & activations.
-Work with marketing team on multiple brand lead initiatives
-Lead creative development to motivate the target audience to take action.
-Measure and report performance of all marketing campaigns, and assess ROI (return on investment) and KPIs
-Establish and maintain brand budgets
-Drive & monitor market trends, consumer research, Insights, competitors activities
-Oversee new and ongoing marketing and advertising activities
-Media planning including ATL, Brand assets, Digital, brand ambassador & influencers
-Devise innovative growth strategies
-Align the company around the brand's direction, choices, and tactics
Skills Set :
Knowledge of current marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups.
Should be from FMCD/FMCG/Automotive sector background.
Demonstrated experience in branding and communication activities.
Proven experience in digital marketing activities.
Proven record of brand lead TVC's along with celebrity endorsements. Brand architecture & brand positioning expert.
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