Assistant Brand Manager

Job Description Key Responsibilities: - Brand Strategy & Planning: - Assist the Brand Manager in developing and implementing the brand strategy to achieve business goals and objectives. - Collaborate with internal teams to ensure that the brand strategy aligns with company values, target audiences, and market trends. - Support the creation of long-term and short-term brand plans, ensuring they reflect market needs and opportunities. - Marketing Campaigns & Initiatives: - Assist in the development and execution of marketing campaigns, including digital, print, and in-store promotions, to build brand awareness and drive sales. - Coordinate with external agencies and vendors to execute campaigns and ensure brand consistency across all touchpoints. - Monitor and optimize the performance of campaigns, gathering insights to improve future initiatives. - Market Research & Analysis: - Conduct regular market research to understand consumer preferences, competitor strategies, and emerging trends. - Analyze customer feedback, sales data, and market insights to identify opportunities for brand growth and innovation. - Prepare reports and presentations with key findings, trends, and recommendations for senior management. - Product Development & Innovation: - Collaborate with the product development team to ensure that new product launches align with the brand's positioning and market demands. - Assist in the development of product packaging, ensuring it communicates the brand's message effectively and appeals to the target market. - Monitor product performance post-launch and suggest adjustments to optimize market positioning. - Brand Communication & Content: - Work closely with the communications team to develop brand messaging, content, and creative assets that are consistent with the brand's identity. - Ensure all marketing materials, including advertisements, social media posts, and promotional content, are aligned with brand guidelines. - Assist in maintaining and growing the brand's presence on digital platforms (social media, websites, etc.). - Budget & Performance Tracking: - Assist in managing the brand's marketing budget, ensuring resources are allocated effectively for maximum ROI. - Track the performance of marketing activities and campaigns, providing insights and recommendations for improvement. - Work with finance and other departments to ensure that the brand meets its financial targets. - Collaboration & Stakeholder Management: - Collaborate with cross-functional teams such as sales, creative, product, and supply chain to ensure successful brand execution. - Work closely with retail partners to support product placement, promotions, and merchandising activities. - Build and maintain strong relationships with external agencies, partners, and other stakeholders. - Brand Guidelines & Consistency: - Ensure brand consistency across all touchpoints, including advertising, product packaging, and in-store experiences. - Monitor and manage brand guidelines, ensuring they are followed in all communications and materials. Required Qualifications: - Bachelor's degree in Marketing, Business Administration, or related field. - Proven experience in brand management, marketing, or a related field (1-3 years preferred). - Strong understanding of brand strategy, market analysis, and consumer behavior. - Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media platforms, email marketing). - Excellent written and verbal communication skills. - Strong project management skills with the ability to handle multiple tasks simultaneously. - Creative thinking and problem-solving abilities. - Ability to work well in a team environment and collaborate across departments