Area Sales Executive

3 weeks ago


Ahmedabad, Gujarat, India Britannia Industries Limited Full time
Job Description

Job Description

Position Title: ASE- BREAD

Function: Sales

Key Stakeholders

Internal: Sales Admin, Depot , Quality

External: AW & AWSM, Retailers, Wholesalers (W/S)

Educational Qualification

Any Graduate

Experience

- 1-2 years of experience in handling GT Sales Field operations in FMCG industry.

Desired Competencies

Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,

Key Responsibilities

Ensure achievement of secondary sales targets

- Setting objectives for AW
- Breaking objectives for AWSM (beat-wise)
- Ensure communication of objectives to AW
- Periodic tracking of objectives

AW Management

- Align, support & motivate AW to meet business objectives
- Ensure adequate infrastructure & systems
- Act as a commercial interface between AW & BIL

Coach, manage & evaluate AWSM performance

- Coach AWSM on BIL best practices & WOW
- Train AWSM on Sales Call Process
- Evaluate their performance Periodically
- Provide on the job support / guidance for addressing territory specific issues

Ensure adequate service level in market & build business in existing & new outlets

- Ensure adequate servicing at dealer points
- Maintain relations with existing dealers
- Increase the depth and width per dealer
- Prospect new outlets
- Perform activations as per decided by ASM

Execute visibility implementation & Merchandizing

- Ensure adherence to plan-o-gram
- Ensure execution of primary & secondary Merchandizing
- Ensure execution of Visibility Implementation

Implement launch of new consumer promos / trade schemes & new products

- Operationalize new product through communication & sampling
- Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
- Track & review performance of new products / schemes

Market Intelligence

- Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc

Maintain records & systems

- PJP data
- MIS reporting
- Ensure Hub of UDAAN

Represent Britannia for consumer complaints

- Visit consumer to address & sort quality complaints.
- Inform Quality about status of complaint

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