Team Lead, Reporting and Insights

2 weeks ago

Gurgaon, Haryana, India Cvent Full time
Job Description

- Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects
- Interpret campaign data, analyze results, and provide ongoing reports to regional and product focused Marketing teams
- Report on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagement
- Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions
- Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization
- Translate data into viable business recommendations, present findings, and actionable insights
- Promote data fluency across organization by documenting and leading training sessions on marketing data best practices

Heres What You Need:

- 5+ years of experience working with databases, data analysis, and reporting
- Must be very proficient in Microsoft Excel
- Comfortable presenting data and findings to stakeholders
- Experience leading projects/initiatives in a professional setting
- Knowledge of SQL or other enterprise-grade database systems preferred
- Knowledge of the implementation, measurement and optimization of marketing campaigns is required
- Data visualization experience in BI tools (Tableau/Sigma), Excel, PPT and other related tools, will be a plus
- Fair understanding of marketing platforms and lead to opportunity cycle
- Must be self-motivated and enjoy a fast-paced environment, where you will work both with teams and independently
- Strong organizational skills and the ability to prioritize and meet deadlines
- This role requires strong attention to details

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