Team Lead
1 day ago
About the Role
We are seeking a highly skilled
Meta Specialist – Team Lead
to join our growing
digital marketing agency
. The ideal candidate will have
hands-on expertise in Meta Ads (Facebook & Instagram)
and proven experience in
leading a team
to deliver high-performance campaigns across diverse industries. You will be responsible for strategy, execution, optimization, and ensuring client satisfaction while mentoring a team of specialists.
Key Responsibilities
Client & Campaign Management
- Plan, execute, and optimize Meta ad campaigns for multiple clients across industries (E-commerce, D2C, B2B, Lead Gen, etc.).
- Manage campaign budgets effectively to deliver ROI/ROAS targets.
- Collaborate with account managers and clients to understand business goals and translate them into paid media strategies.
Team Leadership
- Lead, train, and mentor a team of Meta Ads Specialists.
- Review campaign setups and performance to ensure high-quality execution.
- Allocate tasks, monitor workload, and ensure on-time delivery of campaigns.
Performance & Reporting
- Analyze campaign performance data, prepare reports, and present insights/recommendations to clients.
- Conduct A/B tests (ad copies, creatives, audiences, placements).
- Troubleshoot campaign issues and suggest corrective actions.
Innovation & Best Practices
- Stay updated with Meta Ads trends, tools, and algorithm changes.
- Introduce innovative strategies, automation tools, and audience approaches to maximize results.
- Ensure the agency maintains a strong reputation for Meta advertising excellence.
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