Digital Campaign Manager

3 weeks ago

Bhubaneshwar, Odisha, India IIG Technology Full time
We are seeking a highly skilled and performance-driven Digital Campaign Manager (Paid Ads & Marketing Automation) to lead and optimize our paid advertising efforts across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms. The role requires expertise in marketing automation tools, CRM integration, reporting, and campaign analytics to ensure ROI-focused performance marketing.

Key Responsibilities:

Paid Ads Management

- Plan, execute, and optimize paid campaigns across Google (Search, Display, YouTube), Meta (Facebook & Instagram), LinkedIn, and other platforms.
- Manage ad budgets, track KPIs, and ensure campaigns deliver maximum ROI.
- Conduct keyword research, audience targeting, A/B testing, and bid strategy optimization.
- Develop retargeting, remarketing, and lead nurturing campaigns.
- Stay updated with platform changes, new ad formats, and algorithm updates.

Marketing Automation & CRM

- Handle marketing automation platforms (HubSpot,/Zoho/Salesforce/Meritto/DocEngage etc.) for lead scoring, segmentation, and nurturing.
- Integrate CRM workflows with ad campaigns to ensure smooth lead flow, tracking, and attribution.
- Build email drip campaigns, lead nurturing funnels, and remarketing workflows.
- Ensure seamless CRM reporting and campaign data synchronization.

Analytics & Reporting

- Monitor campaign performance through Google Analytics, Tag Manager, Data Studio, and platform dashboards.
- Create weekly, monthly, and quarterly performance reports with insights and recommendations.
- Analyze campaign performance to identify trends, optimize spend, and improve conversions.
- Develop dashboards for real-time performance tracking for stakeholders.

Strategy & Coordination

- Collaborate with creative, SEO, and content teams to ensure campaign messaging aligns with business objectives.
- Research industry benchmarks and competitor strategies to identify new growth opportunities.
- Work closely with the sales and business development teams to improve lead quality and closure rates.

Qualifications & Skills:

- Bachelor's/Master's degree in Marketing, Business, or related field.
- 3–6 years of experience in digital campaign management with hands-on execution of Google, Meta, and LinkedIn Ads.
- Strong knowledge of Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, and other paid ad platforms.
- Proficiency in marketing automation tools & CRMs (HubSpot, Zoho, Meritto, Salesforce, etc.).
- Expertise in Google Analytics 4 (GA4), Tag Manager, and Data Studio (Looker Studio).
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent project management and communication skills.
- Google Ads / Meta Blueprint / LinkedIn Ads certifications preferred.

Key Attributes:

- Data-driven mindset with a focus on ROI and performance outcomes.
- Ability to manage multiple campaigns simultaneously.
- Strategic thinker with hands-on execution skills.
- Strong collaboration skills across creative, technical, and sales teams.

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