
Digital Marketing Executive
22 hours ago
Role & responsibilities -
Performance Marketing-
- Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads (Facebook &
Instagram), LinkedIn Ads, and YouTube to generate quality leads for real estate
projects.
- Focus on lead quality over volumetrack cost per lead (CPL), cost per acquisition
(CPA), and conversion rates.
- Run geo-targeted and audience-segmented campaigns for specific projects and
customer profiles.
- Create and manage remarketing/retargeting campaigns to nurture prospects.
- Collaborate with the sales team to track lead-to-site visit and lead-to-booking
conversions.
- Analyze campaign data and prepare weekly performance dashboards with actionable
insights.
- Conduct A/B testing for creatives, landing pages, and ad copies to optimize ROI.
Social Media Marketing-
- Support in managing official social media handles (Instagram, Facebook, LinkedIn,
YouTube, Twitter/X).
- Plan and execute engaging content calendars including posts, reels, stories,
testimonials, and property highlights.
- Boost key posts to increase reach and engagement around project launches, offers,
and events.
- Monitor and respond to comments, messages, and inquiries to build strong community
engagement.
- Track and report social media metrics such as reach, engagement, and follower growth
Strategy & Collaboration-
- Work with the design & content team to develop eye-catching creatives, brochures,
videos, and digital ads.
- Stay updated with the latest digital marketing and real estate advertising trends.
- Align with the marketing team to ensure campaigns support site visits, lead nurturing,
and sales closures.
- Suggest innovative digital campaigns around festivals, launches, and brand-building
activities.
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