Healthcare Brand Manager

2 weeks ago

Bhubaneshwar, Odisha, India IIG Technology Full time

Position: Healthcare Brand Manager

Location: Bhubaneswar (Work from Office)

Experience: 5–8 Years

Employment Type: Full-Time

About the Role:

We are seeking a Healthcare Brand Manager to drive the execution of brand-building activities and ensure consistency across digital, social, and offline platforms for our healthcare vertical. Along with brand management , this role requires team coordination, stakeholder management, and operational oversight to deliver impactful results.

Key Responsibilities: Brand Management & Execution
  • Act as the brand custodian for the Healthcare vertical.
  • Execute branding, communication, and marketing activities as per leadership's strategy.
  • Ensure the brand maintains its identity and messaging across digital, social, media, and offline platforms.
  • Oversee campaign implementation, creatives, and digital deliverables to ensure timeliness and quality.
  • Coordinate with healthcare stakeholders (hospitals, clinics, vendors, partners) for activations, campaigns, and brand initiatives.
Team Coordination & Operations
  • Manage cross-functional teams including Design, Content, SEO, Social Media, Campaigns, Media Buying, Web Development, and Product Development.
  • Translate brand strategies into clear tasks, assign responsibilities, and ensure deadlines are met.
  • Guide and mentor team members, handle workflow bottlenecks, and resolve execution issues.
  • Maintain team discipline, accountability, and HR-related tracking such as attendance and performance.
  • Support in client communication and stakeholder interactions whenever required.
Reporting & Monitoring
  • Track the progress of campaigns and projects against execution benchmarks.
  • Provide timely reports and updates to senior management.
  • Ensure KPIs for branding and execution are consistently achieved.
Requirements:
  • Bachelor's/Master's degree in Marketing, Business, Healthcare Management, or related fields.
  • 5–8 years of experience in brand management, digital marketing, or campaign execution (healthcare domain experience is preferred).
  • Strong ability to manage cross-functional teams and multiple stakeholders .
  • Excellent communication, project coordination, and problem-solving skills.
  • Ability to manage operations in a fast-paced, high-demand environment .
  • Fluent English speaking & writing skills (Mandatory & Non Negotiable)
What We Offer:
  • A leadership opportunity to manage and strengthen brand presence in Healthcare .
  • Chance to collaborate with stakeholders across the healthcare ecosystem.
  • A growth-driven, collaborative work culture.
  • Competitive compensation and clear career progression.

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