Social Media Manager

4 weeks ago

Bhubaneshwar, Odisha, India Pancham Studios Private Limited Full time

Location: Bhubaneswar (On-site)

Department: Digital & Strategy

Reporting To: Brand Strategy Head / Director

Experience: 2–5 Years

Role Objective

To build, manage, and scale the digital presence of clients and in-house brands through strategic content planning, execution, performance analysis, and community engagement across platforms like Instagram, LinkedIn, Facebook, and YouTube.

Key Responsibilities
  • Develop and execute monthly content calendars for multiple brands (across industries)
  • Coordinate with design, copywriting, and video teams for seamless post deliveries
  • Strategize for engagement, reach, and growth on each platform
  • Write post briefs and captions when needed; guide creative direction for reels and stories
  • Monitor brand voice, audience sentiment, and competitive trends
  • Handle influencer outreach and collaboration planning (especially for Personal Branding clients)
  • Run and manage paid promotions across Meta, LinkedIn, and YouTube
  • Present performance reports using insights from Meta Suite, LinkedIn Analytics, etc.
  • Plan & coordinate live campaigns, brand launches, and event coverage
Qualifications & Requirements
  • Bachelor's degree in Marketing, Communications, Journalism or equivalent
  • Proven track record of managing multiple brand handles
  • Strong understanding of content trends, platform algorithms, and audience behavior
  • Ability to think creatively and analytically
  • Fluency with scheduling tools (Meta Suite, Later, Buffer), and analytics dashboards
  • Excellent time management and multi-tasking ability
Bonus Skills
  • Influencer management experience
  • Personal branding and community building background
  • Canva/CapCut/Instagram editing proficiency
  • Fluent in Odia, Hindi, and English for localized campaigns

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