Healthcare Brand Manager

4 days ago

Bhubaneshwar, Odisha, India IIG Technology Full time
Position: Healthcare Brand Manager

Location: Bhubaneswar (Work from Office)

Experience: 5–8 Years

Employment Type: Full-Time

About the Role:

We are seeking a Healthcare Brand Manager to drive the execution of brand-building activities and ensure consistency across digital, social, and offline platforms for our healthcare vertical. Along with brand management, this role requires team coordination, stakeholder management, and operational oversight to deliver impactful results.

Key Responsibilities:

Brand Management & Execution

- Act as the brand custodian for the Healthcare vertical.
- Execute branding, communication, and marketing activities as per leadership's strategy.
- Ensure the brand maintains its identity and messaging across digital, social, media, and offline platforms.
- Oversee campaign implementation, creatives, and digital deliverables to ensure timeliness and quality.
- Coordinate with healthcare stakeholders (hospitals, clinics, vendors, partners) for activations, campaigns, and brand initiatives.

Team Coordination & Operations

- Manage cross-functional teams including Design, Content, SEO, Social Media, Campaigns, Media Buying, Web Development, and Product Development.
- Translate brand strategies into clear tasks, assign responsibilities, and ensure deadlines are met.
- Guide and mentor team members, handle workflow bottlenecks, and resolve execution issues.
- Maintain team discipline, accountability, and HR-related tracking such as attendance and performance.
- Support in client communication and stakeholder interactions whenever required.

Reporting & Monitoring

- Track the progress of campaigns and projects against execution benchmarks.
- Provide timely reports and updates to senior management.
- Ensure KPIs for branding and execution are consistently achieved.

Requirements:

- Bachelor's/Master's degree in Marketing, Business, Healthcare Management, or related fields.
- 5–8 years of experience in brand management, digital marketing, or campaign execution (healthcare domain experience is preferred).
- Strong ability to manage cross-functional teams and multiple stakeholders.
- Excellent communication, project coordination, and problem-solving skills.
- Ability to manage operations in a fast-paced, high-demand environment.
- Fluent English speaking & writing skills (Mandatory & Non Negotiable)

What We Offer:

- A leadership opportunity to manage and strengthen brand presence in Healthcare.
- Chance to collaborate with stakeholders across the healthcare ecosystem.
- A growth-driven, collaborative work culture.
- Competitive compensation and clear career progression.

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