
Head of Sales
3 weeks ago
Head of Sales
Location: Delhi
Experience: 56 years in F&B / Events / Gifting industry
Type: Full-time | On-ground + field travel | Hustle-ready
About Demould
Demould is a fast-growing bakery & gifting brand from Delhi, known for designer cakes, premium hampers, B2B edibles and caf retail. Were building a scalable, system-led sales engine across retail, B2B and digital.
Role Summary
Own revenue end-to-end. Build a cash-generating, predictable sales machine across 1) Retail store sales 2) B2B 3) Hamper/Gifting 4) Tie-ups/Alliances 5) White-labelling 6) Aggregators (Zomato/Swiggy) 7) Corporate sales, while continuously discovering new channels. Lead strategy and execution, set targets, build team, drive conversions, and protect margins.
Key Responsibilities
- Revenue Leadership
- Create channel-wise GTM plans with monthly targets, pricing, offers & promos.
- Build a rolling 90-day sales calendar (seasonal events: Rakhi, Diwali, Weddings).
- Own P&L levers: pricing, discounts, AOV, repeat rate, CAC, payback, margins.
- Channel Playbooks
- Retail Store Sales: Footfall programs, menu engineering, combos/ATV growth, VM, local partnerships, in-store CRM & WhatsApp.
- B2B/Corporate: Prospect CXOs/HR/Procurement, pitch decks, rate cards, SLAs, annual calendars, retention programs.
- Hamper/Gifting: Planner & venue partnerships, catalogue & sampling engine, fast TAT proposals, enterprise order handling.
- Tie-ups/Alliances: Banquets, planners, venues, co-brandscommission structures and joint promos.
- White Labelling: Build B2B edible supply line with MOQs, SOPs, pricing, contracts.
- Aggregators: Go-live multi-location, menu curation, photos, ads, ratings, ops SLAs.
- Pipeline & Systems
- Implement & enforce CRM (Bigin): 100% lead capture,
- Build dashboarding: channel revenue, conversion, AOV, TAT, churn, margin.
- Team & Training
- Hire, coach and manage field execs, sales coordinators & aggregator lead.
- Weekly reviews; call audits; proposal quality control; objection handling library.
- Cross-Functional Execution
- Work with Ops/Kitchen for feasibility & capacity; with Marketing for performance ads & content; with Finance for margin discipline and collections.
- Governance
- Contracts, rate cards, credit policies, collections follow-through; ensure SOPs & brand standards.
Requirements
- 56 years in F&B/events/gifting with proven multi-channel sales success.
- Strong negotiation, enterprise pitching, and relationship management.
- Hands-on with CRM, funnel management, and data-led decision making.
- Hustle mindset; comfort with field travel; high ownership & speed.
- Excellent communication (Hindi & English); presentation-ready.
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