
Area Sales Manager
3 weeks ago
Responsibilities:
- Increase General Trade (GT) distribution & Improve bill cuts in general trade outlets.
- Identify growth opportunities at store/account level and drive same-store growth (SSG).
- Streamline business in accounts with irregular operations.
- Collaborate with Regional Category Managers, Store Managers, and District Managers for smooth operations.
- Ensure store-level execution of promotional offers.
- Hire, train, and supervise promoters/TSIs within the territory.
- Conduct market visits, customer meetings, and provide on-the-job training to Sales Officers and Merchandisers.
- Drive sales during peak seasons like Diwali and Christmas.
- Work with Marketing, SCM, Accounts, and other support functions.
- Oversee payment realizations, follow-ups, and account reconciliations.
Qualifications:
- Minimum 5 years in FMCG sales, with a strong background in general trade.
- Bachelor's degree in Business, Marketing, or related field
- Conversational knowledge of local language (Gujarati for Ahmedabad & Marathi for Mumbai)
- Experience in a start-up is a must
- Proven ability to drive sales and manage distributor relationships.
- Strong negotiation and deal-closing skills.
- Excellent understanding of market dynamics and distribution strategies.
- Effective communication and interpersonal skills.
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