Area Sales Executive

3 weeks ago

Rajkot, Gujarat, India Honasa Consumer Ltd. Full time
Key Responsibilities:

Sales & Target Achievement:

- Drive primary and secondary sales for Modern Trade in Gujrat.
- Achieve monthly, quarterly, and annual sales targets.
- Manage and grow business with national and regional modern trade accounts

Team Management:

- Lead, mentor, and supervise a team of Sales Officers and Merchandisers.
- Monitor team performance and provide necessary training and guidance.
- Ensure adherence to beat plans and market coverage.

Account Management:

- Maintain strong relationships with category managers and store managers of key MT accounts.
- Negotiate visibility, promotions, and joint business plans.
- Execute trade marketing plans effectively.

Operational Excellence:

- Ensure planogram compliance and optimal shelf visibility.
- Manage stock levels, timely replenishment, and order processing.
- Coordinate with distributors/SS for product availability and timely deliveries.

Market Intelligence:

- Track competitor activities and market trends.
- Share insights with internal stakeholders to aid strategic planning.

Reporting:

- Regularly update sales performance, stock status, and team activities.
- Submit accurate and timely MIS reports.

Qualifications & Skills:

- Graduate/MBA in Sales, Marketing, or related field.
- 3–5 years of experience in Modern Trade sales, preferably in FMCG/Consumer Goods.
- Experience in handling modern trade accounts and managing teams.

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