Head Of B2b Saas Marketing

3 weeks ago

Kolkata West Bengal, India Jobted IN C2 Full time

We are hiring a Head of GTM Marketing to own revenue-driven go-to-market strategy lead a compact creative team content writers designer video editor SEO specialist and deliver measurable demand pipeline and brand outcomes This is a hands-on leadership role responsible for content-led growth SEO email lifecycle marketing sales enablement and cross-functional GTM alignment Roles and Responsibilities Define positioning ICPs messaging frameworks and multi-channel GTM plans aligned to revenue targets Lead and grow a cross-functional team content design video and SEO set OKRs and operating cadences Build an editorial calendar and content programs that move prospects through the funnel awareness consideration evaluation purchase expansion Architect and run email lifecycle programs acquisition nurture onboarding renewals and expansion Drive organic growth through SEO strategy technical fixes and content optimization Own funnel analytics attribution and experimentation build dashboards that connect MQL SQL pipeline revenue Produce sales enablement battlecards ROI calculators decks and objection-handling assets Collaborate with Sales Product CS and RevOps to align SLAs and improve conversion outcomes Requirements 8 years B2B SaaS marketing experience with 3 years leading multi-disciplinary teams Hands-on experience with email automation platforms HubSpot Marketo Iterable or similar Proven SEO experience with content-driven organic growth outcomes Strong analytics skills and familiarity with GA4 CRM analytics and dashboarding tools Experience in creating content that converts for enterprise sales cycles and enabling sales teams Excellent written and verbal communication strong creative judgment across design and video Bias for experimentation testing and outcome-driven decision-making Comfortable in fast-paced startup-like environments experience scaling Series A-C companies preferred Success Metrics Marketing-sourced pipeline and marketing-influenced revenue MQL SQL conversion rate and CAC payback Organic traffic growth and organic MQLs Email engagement open CTR and nurture-to-conversion rates On-time execution of content calendar and campaign performance Benefits Competitive base salary performance bonus and equity Hybrid work environment and flexible hours Opportunity to lead and build a high-impact GTM function at scale Equal Opportunity Employer We value diversity and are committed to creating an inclusive environment How to Apply Submit your resume and a brief portfolio or examples of GTM campaigns performance metrics preferred Include a short note on a GTM campaign you led that materially impacted pipeline Location Kolkata Hybrid Department Marketing Seniority Head Group Lead Employment Full-time

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