Director Of Marketing

Company Description Pullman Chennai Anna Salai offers 232 stylish rooms a swimming pool fitness center spa two signature dining venues versatile banquet spaces boardrooms and social lounges-ideal for business and leisure travelers The hotel is perfectly equipped to host a wide range of MICE events featuring versatile modular venues that can accommodate up to 400 guests from intimate meetings to grand celebrations Coordinate marketing and effective implementation of the promotional strategies for all services the hotel has to offer Create the annual marketing plan and follows it on a monthly basis Manage the newsletter and social media including engagement content creation scheduling monitoring writing and posting all status updates within the brand guidelines Optimize the awareness of different hotel outlets and events Create the annual events calendar as well as initiate regular marketing meetings Create marketing PR reports and press tools Delivers a monthly report and newsletter for the hotel Liaise with local regional media prepare press releases of events Assist departments with creative ideas Ensure the consistency of all marketing collaterals with Accor Novotel and ibis standards create the promotional materials brochures and leaflets and follows production Digital Acquisition marketing - SEO OTA s Accor Loyalty Programs website content Optimisation Metasearch channel Optimisation Assists in the implementation of the hotel s Marketing Communications Strategy goals tactics and actions to achieve and exceed forecasted revenue figures in Rooms Food and Beverage and all other revenue-generating departments Ensures that Marketing Communications activities are aligned with the Corporate Marketing Strategy and guidelines and that the Hotel actions have been implemented where appropriate Attends regular departmental marketing communications meetings and ensures departmental briefings and meetings are effective and conducted as necessary Ensures that all collateral and contents meet Novotel and ibis brand standards consistently Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner following through to ensure problems are resolved satisfactorily Attends all official functions as a representative of the Hotel and represents the hotel as a spoke person master ceremony for any Hotel special program or occasion as needed Attend social events both in-house and outside Receives in the Hotel V I P guests Develops a public relations program for the hotel based on its marketing goals Liaises with Marketing agencies in targeting specific markets and developing public relations strategies to reach these markets Coordinate and manage media and public interest to generate coverage and maintain awareness Acts as the hotel s liaison with the PR Agency and media to promote good publicity and counteract bad publicity Develops media contacts and plans press conferences and other press activities Develops and organizes promotional activities coordinates with departments concerned invites VIPs and media for promotional activities prepares and issues press releases Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel Promotes the desired work culture around the core values of Trust Integrity Respect One Team and Service of the Accor Hotels Group and the brand ethos Maintaining and updating the marketing database Develop and manage the production of events and marketing collateral and ensure that deadlines are met Coordinating planning marketing and implementation of campaigns with sales activities Handle and coordinate all media requests and enquiries in a timely manner Develop and create media releases key messages media FAQs speeches and presentations where required Media tracking and tabulation keep up with current marketing trends innovations communication techniques and any media regulations Maintain update and promote via websites social media handles and e-mailers with information on events and ongoing activities Meeting and entertaining journalists Working closely with design agencies and assisting in new product and service launches Maintain effective internal communications to ensure that all relevant company functions are kept informed of the marketing objectives Any matter which may affect the interests of the hotel should be brought to the attention of the Management Qualifications Bachelor s Degree Minimum 9 years of experience in a similar role Excellent reading writing and oral proficiency in English language Proficient in MS Excel Word PowerPoint Additional Information WHAT IS IN IT FOR YOU Come As You Are Work With Purpose Grow Learn and Enjoy Explore Limitless Possibilities