Channel Sales Rep II

Job Description Primary Responsibilities: Customer Management: - Expand Customer Base: Actively engage with new customers to grow the customer base in the assigned territory. - Maintain and Develop Relationships: Build and nurture strong, long-term relationships with existing customers, ensuring high levels of satisfaction and repeat business. - Revenue & Growth Forecasting: Provide accurate forecasting of revenue and identify growth opportunities in the territory/segment. - Key Account Management: Well-versed in managing key accounts across industries such as Architects, Consultants, Builders, Government Departments, PMC, and Electrical Contractors. Sales & Commercial Activities: - Order Log-in & Sales Targets: Ensure order log-in adheres to company policy, and sales targets are met as per the plan. - Liaise with Logistics: Collaborate with the logistics team to track the progress of existing orders, keeping customers updated and informed. - Account Review: Periodically review statements of accounts for assigned channel partners and ensure any discrepancies are addressed immediately to avoid delays or issues. Channel & Dealer Management: - Market Penetration: Increase the company's presence in the trade market by effectively managing and expanding the channel network. - New Dealer Appointment: Identify and appoint new dealers and channels in the assigned territory to increase reach and revenue. - Drive Revenue from Existing Network: Engage with existing dealers to drive additional revenue by providing necessary retailing support and incentives. - Channel Communication: Ensure all communications (product updates, price lists, promotional materials) are disseminated timely to all dealers and channel partners. Local Product Promotions: - Promotions Execution: Execute the local promotion plan as per the agreed schedule while maintaining adherence to brand guidelines. - Dealer & Contractor Engagement: Organize periodic meetings with dealers, electrical contractors, and key influencers to promote products and strengthen relationships. - Trade Visibility: Enhance brand visibility by ensuring signages, display boards, brochures, and price lists are prominently displayed at dealer counters. - Innovative Market Share Strategies: Identify and implement innovative marketing strategies to improve the company's market share in the region. Qualifications & Experience: YOU MUST HAVE: - Education: Graduate in any stream (MBA/PG preferred). - Experience: Minimum of 5-10 years in sales and channel management within the Electrical, Lighting, or Wire industry. - Customer Relationship Management: Demonstrated experience in managing relationships with key stakeholders such as architects, consultants, and builders. - Sales Experience: Proven track record of achieving sales targets, handling order log-in, and managing commercial activities. - Negotiation Skills: Strong negotiation skills with the ability to influence and close sales deals. - Team Player: Ability to collaborate effectively with both internal teams and external partners. - Commercial Acumen: A deep understanding of commercial principles and ability to drive profitability. - Location: Based in Raipur or willing to relocate. WE VALUE: - Strong Communication Skills: The ability to communicate clearly and persuasively, both verbally and in writing, with various stakeholders. - Presentation Skills: Comfort in delivering effective presentations to customers, contractors, and internal teams. - Problem-Solving Ability: Capacity to tackle challenges, find solutions, and adapt strategies to changing market conditions. - Channel Management Experience: Prior experience managing a dealer network and distributors in a competitive market. - Understanding of Local Markets: Familiarity with local market dynamics and key industry trends in Raipur or similar regions. Key Competencies & Skills: - Sales Strategy: Ability to develop and implement effective sales strategies in the territory, aimed at increasing market share and revenue. - Market Analysis: Strong understanding of the trade market, with the ability to identify opportunities for growth. - Customer-Centric Approach: Focus on delivering exceptional service to customers, fostering loyalty and repeat business. - Channel Partner Relationship: Ability to build and maintain strong relationships with dealers and channel partners, ensuring mutual growth. - Promotional Planning: Experience in executing product promotions and ensuring that branding and marketing strategies are aligned with company objectives. - Revenue Management: Strong ability to forecast revenue, track performance, and optimize sales processes to achieve commercial goals. Compensation & Benefits: - Competitive salary and performance-based incentives. - Travel allowances and other local benefits. - Health and wellness benefits. - Opportunities for growth and career advancement.