Marketing Manager

7 days ago

Gurgaon Haryana, India DSS Sustainable Solutions Full time

Role Overview As Marketing Manager - India you will lead the execution of the India marketing strategy in alignment with regional objectives You ll work closely with the Country Director and APAC Marketing Leader to enhance brand visibility support sales enablement and generate qualified leads through locally relevant campaigns and content This role requires a strategic mindset practical marketing expertise and the ability to collaborate effectively across functions geographies and cultures You ll adapt global marketing assets to the Indian market craft compelling narratives and leverage digital and offline channels to engage key decision-makers Key Responsibilities Content Campaigns Develop and localize marketing content e g thought leadership case studies videos tailored to Indian industries and buyer personas Ensure quality and consistency across all marketing assets working with internal and external design teams Drive lead generation through targeted campaigns and storytelling that resonates with local audiences Collaborate with global digital teams to ensure India-specific content is featured across corporate channels Digital Marketing CRM Lead and support LinkedIn and Google Ad campaigns to drive lead generation and brand awareness Manage marketing automation and CRM systems Microsoft D365 Eloqua or equivalent including campaign setup testing deployment and performance tracking Ensure CRM data accuracy lead routing and reporting Monitor and distribute incoming enquiries from the India mailbox toll-free number and website forms Analytics Optimisation Track campaign metrics and provide actionable insights to improve performance Explore innovative tools and platforms to enhance marketing impact Events Engagement Lead the planning and execution of in-person and virtual events industry conferences webinars client roundtables and partner activations Liaise with event partners to deliver high-quality on-brand experiences within budget Align event themes with business priorities to maximise relevance and ROI Manage pre-event promotion and post-event follow-up including CRM updates and reporting Collaboration Stakeholder Management Partner with consultants sales and practice teams to support go-to-market efforts Manage multiple stakeholders and priorities across business units and functions Educate internal stakeholders on best practices in marketing execution and campaign alignment Liaise with external agencies and vendors to ensure high-quality delivery and adherence to brand standards Your Profile You bring 8-12 years of marketing experience preferably in B2B or consulting-led environments ideally in industrial chemical or transformation-focused sectors You Demonstrate the ability to manage a full spectrum of marketing and communications activities with support from regional and global teams when needed Possess knowledge of CRM Microsoft D365 LinkedIn Sales Navigator marketing automation platforms Eloqua or equivalent and basic design or video editing tools e g Canva Lumen5 Are organised detail-oriented and proactive in problem-solving Thrive in multi-cultural cross-functional environments and can manage competing priorities Are passionate about driving impact through insight-led locally relevant marketing Have strong communication writing and presentation skills Location Mumbai or Gurgaon Experience 8 to 12 Years Education BE MBA

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