Marketing Manager-btl

4 weeks ago

Gurgaon Haryana, India CIEL HR Full time

Key Responsibilities BTL Campaign Planning Execution Design and implement BTL strategies such as on-ground activations roadshows RWAs exhibitions canopy activities and local promotions Manage end-to-end execution of events including vendor management logistics and compliance Track effectiveness of campaigns and optimize based on results Lead Generation Develop location-based activation strategies to drive inquiries and customer interest Engage with channel partners local agencies and community heads for lead sourcing Brand Visibility Ensure consistent and impactful visibility across touchpoints such as residential societies commercial clusters and industrial areas Coordinate with the creative team to localize branding and collaterals as per regional preferences Partnerships Alliances Identify and build partnerships with NGOs resident welfare associations RWAs and trade associations for joint promotional activities Liaise with local government bodies for permissions and co-branded initiatives Market Intelligence Gather insights on customer preferences competitor activities and emerging opportunities in Tier 1 2 3 cities Provide input to the marketing and product teams to align strategies with market needs

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