Gtm Lead

About Us Paytm is India s leading digital payments and financial services company which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases Paytm provides consumers with services like utility payments and money transfers while empowering them to pay via Paytm Payment Instruments PPI like Paytm Wallet Paytm UPI Paytm Payments Bank Netbanking Paytm FASTag and Paytm Postpaid - Buy Now Pay Later To merchants Paytm offers acquiring devices like Soundbox EDC QR and Payment Gateway where payment aggregation is done through PPI and also other banks financial instruments To further enhance merchants business Paytm offers merchants commerce services through advertising and Paytm Mini app store Operating on this platform leverage the company then offers credit services such as merchant loans personal loans and BNPL sourced by its financial partners About the Team QR Soundbox team is one of the biggest business and payments vertical in the organisation that is focused on merchant acquisition merchant retention and growth of merchants in India About the Role We are looking for a strategic and execution-oriented Go-To-Market GTM Lead to own and drive the successful launch scaling and optimization of our products and services The GTM Lead will collaborate cross-functionally with product marketing sales operations and customer success teams to build and execute high-impact go-to-market strategies Expectations Requirements 1 GTM Strategy Planning2 Develop and own comprehensive GTM strategies for new product launches and feature rollouts 3 Identify target markets customer segments pricing positioning and competitive differentiation 4 Cross-functional Alignment5 Serve as the central point of coordination across Product Marketing Sales and Customer Success 6 Drive consensus on GTM plans timelines and execution priorities 7 Sales Enablement8 Equip the sales team with effective positioning messaging battle cards and training materials 9 Support demand generation pipeline acceleration and account-based strategies 10 Product Launch Execution11 Lead product release planning customer rollout strategies and feedback loops 12 Measure GTM performance metrics adoption revenue churn and iterate accordingly 13 Market Intelligence14 Conduct competitive analysis and market research to guide GTM approaches 15 Identify opportunities for product-market fit expansion or repositioning Superpowers Skills Required 1 5-10 years of experience in GTM strategy marketing Attention to detail and passion for problem solving 2 Must be highly proficient with MS Excel SQL and other statistical tools 3 Capable of demonstrating good business judgment Education MBA Marketing Why join us We aim at bringing half a billion Indians into the mainstream economy and everyone working here is striving to achieve that goal Our success is rooted in our people s collective energy and unwavering focus on the customers and that s how it will always be We are the largest merchant acquirer in IndiaCompensation If you are the right fit we believe in creating wealth for you With enviable 500 mn registered users 21 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers merchants - and we are committed to it India s largest digital lending story is brewing here It s your opportunity to be a part of the story xe2x82xb920 - xe2x82xb930 a year