Aezion - Customer & Market Research Specialist (2-7 Yrs) Bangalore/coimbatore (marketing/pr/advertising)
4 days ago
Role Customer Market Research SpecialistLocation Bangalore CoimbatoreWork mode From officeNotice period 30 daysSummary This role will play a key part in gathering and analyzing data about our target markets customer personas competitors and industry trends to inform marketing product positioning and go-to-market strategies Key Responsibilities Customer Buyer Persona Research - Develop detailed customer personas across industries Retail Construction Fintech Healthcare etc - Conduct customer interviews surveys and secondary research- Analyze pain points buying motivations and decision-making cyclesMarket Industry Intelligence - Research and report on emerging trends in software digital engineering cloud and AI- Benchmark Aezion services and AzRoute ERP against industry standardsCompetitor Research - Track competitor positioning messaging pricing models and campaign strategies- Create and maintain a competitive intelligence repository for sales and marketing useCampaign Content Insights - Help prioritize messaging themes based on market trends- Recommend content topics backed by industry search trends and customer needsInternal Stakeholder Collaboration - Work closely with marketing product sales and leadership teams to support GTM initiatives- Present research insights in the form of briefs reports and visual dashboardsDatabase Mining Lead Intelligence - Build enrich and segment contact databases for outbound and campaign use- Use tools like Apollo ZoomInfo Lusha LinkedIn Sales Navigator and others to source decision-makers and influencers in target accounts- Maintain and categorize contact lists by industry region company size and buyer role for marketing automation- Collaborate with sales to identify priority accounts and assist in account-based marketing ABM initiativesIdeal Candidate Profile - 2-4 years of experience in market research customer insights or competitive intelligence B2B tech preferred - Familiarity with tools like LinkedIn Sales Navigator G2 Crunchbase Statista Google Trends and SimilarWeb- Strong skills in qualitative and quantitative analysis- Excellent written and visual presentation skills PowerPoint Excel Notion or Miro - Bonus Experience supporting ERP SaaS platforms or tech service companies ref updazz com
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