Brand Manager

7 days ago

Bangalore Karnataka, India Jambs global Full time

Key Responsibilities Brand Strategy Market Positioning- Develop and execute the overall brand strategy ensuring alignment with business objectives - Define the brand s value proposition positioning and messaging to enhance market share and consumer perception - Track and improve brand health metrics including awareness engagement and consumer sentiment - Conduct competitive analysis to identify gaps and opportunities for differentiation Consumer Insights Market Research- Leverage data analytics and market research to understand consumer behavior preferences and emerging trends - Conduct research on already launched products and provide insights for continuous improvement New Product Development- Conceptualize and develop innovative product ideas based on market trends and consumer needs - Coordinate with design and engineering teams for product realization- Stay informed about industry trends and emerging technologies- Ensure timely and successful product launches- Evaluate and enhance existing product offeringsCampaign Development Execution- Conceptualize and drive integrated marketing campaigns across digital PR influencer marketing and social media - Ensure execution excellence by working cross-functionally with product design PR and media teams - Monitor campaign effectiveness through key performance indicators KPIs such as brand impressions engagement rates and conversion metrics - Continuously innovate and implement new brand-building initiatives Reporting Performance Measurement- Establish a robust measurement framework to assess brand performance and campaign impact - Report key brand metrics competitive positioning and actionable insights to senior leadership - Optimize marketing spend by ensuring cost-effective strategies with a strong return on investment ROI Project Management Compliance- Oversee artwork branding claims and regulatory compliance for marketing materials - Manage multiple projects ensuring timely execution and budget adherence Stakeholder Team Management- Align internal teams and external agencies to drive brand goals effectively - Lead and mentor a team fostering a high-performance culture with a strong focus on learning and development - Collaborate with senior leadership to align brand strategies with business objectives Key Requirements - Proven track record of leading brand strategy and marketing initiatives in a fast-paced environment - Strong analytical mindset with expertise in market research consumer insights and brand performance tracking ref updazz com

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