Brand Manager

2 days ago

Bangalore North Karnataka India Winnerbrands Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the company:The company is launching multiple payment and financial service offerings to enhance the customer payments experience across all customer touchpoints, both within the Group of Companies and beyond via the super app. The central marketing function leads digital omnichannel strategy across all payment and financial service products. As the brand manager you will be a part of the brand marketing team. Responsibilities:Being a liaison between creative and merchandising teamsExecuting marketing collateral development and ensuring quality control before go -liveCollaborating with internal and external stakeholders to ensure no breakages in the App journeyAction and analyze consumer/user insights miningCommunicate our Brand Positioning and missionTranslate brand elements into plans and go -to -market strategiesCollaborate with other team members working on brand initiativesLead creative development to motivate the target audience to "take action"Measure and report performance of marketing campaigns, and assess ROI and KPIsMonitor market trends, research consumer markets and competitors' activitiesOversee new and ongoing marketing and advertising activitiesDevise innovative growth strategiesAlign the company around the brand's direction, choices and tactics Experience:Minimum 4 years of experience in brand marketing for a consumer brand. Prior experience in finance is a plus. Skillset: Good verbal and written communication skills Excellent organisational and time management skillsAbility to work in a fast -paced, challenging and dynamic environment Basic understanding of financial terms and concepts is a good to haveRefer anyone - ;\/a> About WinnerBrandsAt WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co -learning with smart peers. Backed by , a pioneering brand -building firm that has helped some of the most disruptive new -age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance/part -time or full -time. Please visit our community page at ;\/a>

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