Manager - Brand Activation

4 days ago

Bangalore North Karnataka India ITC Limited Full time ₹ 12,00,000 - ₹ 24,00,000 per year

To drive superior one -to -one consumerengagement programs across the portfolio of food brands, which, whiledelivering scale and extendability: Enable consumer product trial/sampling Disseminate key product benefits Bring alive the brand experience forthe consumer byensuring the design & implementation of activation programs in line with brandguidelines, within the stipulated time, at optimal cost, and superior to the competition.Key Objectives :· Quality of implementation of consumerprogramso    No. of programs implemented for each brand cutting across varioustouchpoints (eg: Homeincluding resident welfare associations, IN -Store, Out of Home Points ofcongregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca's)· Delight the consumer at everytouchpointo     Implement and strictly monitor evaluation metrics and checkliststhat ensure requisite quality of people & materials for various kinds ofprogramso    Collection of consumer databaseso    Cascading standardized training modules for brand promoters andconducting quality checks on the ground to check adherence to the same· Build a network of high QualityAgencieso    Participate in conductingpitches to onboard agencies by activation type o    Ensure adherence tostandardized costs by activation typeo    Regular reviews based on execution quality measured through set performance criteria for theagency· Implement quality and audit systemso    Auditimplementation qualityo    Daily/weekly/monthly reports onprograms that enable timely and actionable feedback to all stakeholders· Cost per contact to be benchmarked to the best in theindustryo    Continuously drive down cost percontact through both efficient and effective means· Working effectively withall partners to drive buzz, scale, and smooth implementation.  Requirements Knowledgeo    Brand objectives and role ofconsumer activation for each brand.o    Research methodology and techniquesto evaluate activation programs.o    Best practices - Do's & Don'tsof different engagement points.o    Materials, costs, and times forfabrication of various elements involved. Skills ​o    Ability to understand and developstandardized & measurable processes on training, audits, information flow, and evaluationo    Influencing skills to ensureprocess adherence by both internal and external stakeholderso    Budget monitoring o    Negotiation with agencies &vendors.    Attitude o    Complete ownership of the one -to -one consumer engagement touchpoint.o    Personal demonstration andpresence in the programs to obtain "unfiltered" feedback.o    Ability to respond quickly toopportunities.o    "Nothing is impossible"approach.

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