Manager Consumer Activation
4 weeks ago
Job Title : Manager Consumer Activation Purpose of the Job : To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive the brand experience for the consumer by ensuring design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost and superior to competition. Key Result Areas: •Quality of implementation of consumer programs for each brand in multiple geography • Delight the consumer at every touchpoint • Build a network of high quality Agencies • Implement quality and audit systems • Cost per contact to be benchmarked to the best in the industry • Develop & implement Measurement systems for effectiveness • Working effectively with all partners to drive buzz, scale and smooth implementation Key Objectives : Quality of implementation of consumer programs -No. of programs implemented for each brand cutting across various touchpoints (eg: Home including resident welfare associations , IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca’s) Delight the consumer at every touchpoint -Implement and strictly monitor evaluation metrics and checklists that ensures requisite quality of people & materials for various kinds of programs. - Collection of consumer databases. - Cascading standardized training modules for brand promoters and conducting quality checks on ground to check adherence to the same Build a network of high Quality Agencies -Participate in conducting pitches to empanel agencies by activation type. -Ensure adherence to standardized costs by activation type. -Regular reviews basis execution quality measured through set performance criteria for the agency. Implement quality and audit systems -Audit implementation quality. -Daily/weekly/monthly reports on programs that enables timely and actionable feedback to all stakeholders. Cost per contact to be benchmarked to the best in the industry -Continuously drive down cost per contact through both efficient and effective means -Working effectively with all partners to drive buzz, scale and smooth implementation -1st party data generation . Key Knowledge, Skills & Attitudes Knowledge -Brand objectives and role of consumer activation for each brand -Research methodology and techniques to evaluate activation programs o Best practices - Do's & Don'ts of different engagement points o Materials, costs, lead-times for fabrication of various elements involved Skills - Ability to understand and develop standardized & measurable processes on training, audits, information flow and evaluation. -Influencing skills to ensure process adherence by both internal and external stakeholders. -Budget monitoring -Negotiation with agencies & vendors Attitude -Complete ownership of the one to one consumer engagement touchpoint. -Personal demonstration and presence in the programs to obtain "unfiltered" feedback. - Ability to respond quickly to opportunities -"Nothing is impossible" approach
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Manager Consumer Activation
2 weeks ago
Bangalore, India ITC Limited Full timeJob Title : Manager Consumer Activation Purpose of the Job : To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive...
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Manager Consumer Activation
4 weeks ago
Bangalore, India ITC Limited Full timeJob Title : Manager Consumer Activation Purpose of the Job : To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive...
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Manager Consumer Activation
6 days ago
bangalore, India ITC Limited Full timeJob Title : Manager Consumer Activation Purpose of the Job :To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive...
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Manager Consumer Activation
5 days ago
Bangalore, India ITC Limited Full timeJob Title : Manager Consumer Activation Purpose of the Job : To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive...
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Manager Consumer Activation
3 weeks ago
Bangalore Division, India ITC Limited Full timeJob Title : Manager Consumer Activation Purpose of the Job : To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive...
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Manager Consumer Activation
4 weeks ago
Bangalore Urban, India ITC Limited Full timeJob Title : Manager Consumer Activation Purpose of the Job :To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive...
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Manager Consumer Activation
4 days ago
bangalore district, India ITC Limited Full timeJob Title : Manager Consumer Activation Purpose of the Job : To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive...
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Manager Consumer Activation
2 days ago
Bangalore Urban, India ITC Limited Full timeJob Title : Manager Consumer Activation Purpose of the Job : To drive superior one to one consumer engagement programs across the portfolio of Foods brands, which, while delivering scale and extendibility: 1. Enable consumer product trial, sampling and engagement 2. Disseminate key product benefits by creating interesting activation programs 3. Bring alive...
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Consumer Research Manager
2 weeks ago
bangalore, India Transsion Full timeAbout the role : Consumer Insight / User Research (Qualitative) Objective of Position Assist in local research team management in establish and implement overall research strategies. Develop reasonable research plans with clear objectives. Effectively conduct or organize local teams to carry out user research projects Collect and analyse user behaviour...
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Offline Media Planner And activation
1 week ago
bangalore, India Sowparnika Full timeRole & responsibilitiesKey Responsibilities:Media Planning & Buying:Develop and execute offline media plans including print, outdoor (OOH), radio, cinema, and transit media.Identify and evaluate the most effective media channels for various real estate projects based on target demographics and location.Negotiate rates, placements, and schedules with media...
