Offline Media Planner And activation
3 days ago
Role & responsibilitiesKey Responsibilities:Media Planning & Buying:Develop and execute offline media plans including print, outdoor (OOH), radio, cinema, and transit media.Identify and evaluate the most effective media channels for various real estate projects based on target demographics and location.Negotiate rates, placements, and schedules with media vendors and agencies.Track and report on media performance metrics (reach, frequency, GRPs, etc.).BTL & On-Ground Activation:Plan and execute BTL activities such as property exhibitions, kiosk activations, society inserts, roadshows, dealer meets, and other experiential marketing tactics.Coordinate on-site activations to ensure brand compliance and smooth execution.Develop localized marketing strategies to drive footfalls to project sites or experience centers.Ensure timely production and distribution of offline marketing materials (brochures, flyers, banners, hoardings, standees, etc.).Vendor & Budget Management:Liaise with printing houses, fabrication vendors, event companies, and media partners to ensure high-quality output within budget and deadlines.Monitor campaign budgets and ensure maximum ROI from offline spends.Maintain accurate records of vendor contracts, payments, and campaign documentation.Coordination & Reporting:Work closely with sales, digital marketing, and branding teams to ensure integrated campaign execution.Provide detailed reports and presentations on campaign performance, learnings, and optimizations.Stay updated with competitor offline marketing activities and real estate marketing trends.Key Requirements:Education: Bachelors degree in Marketing, Mass Communication, Advertising, or a related field.Experience: 3–6 years of experience in offline media planning and BTL activation, preferably in the real estate sector or agency servicing real estate clients.Strong understanding of traditional media metrics and BTL strategies.Excellent negotiation, organizational, and project management skills.Knowledge of local and regional offline media landscape.Willingness to travel for site visits, events, and activations.Preferred Skills:Experience working with real estate brands or property launches.Vendor network for quick activation in key markets.Ability to manage multiple projects under tight deadlines.Creative thinking and understanding of consumer behavior in real estate buying.Preferred candidate profile
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