Urgent Search Appscrip

3 days ago

Bangalore Karnataka, India Appscrip Full time

About UsWe are a fast-growing IT software development company operating across both services and products With a strong team of developers and designers we aim to deliver innovative solutions for global clients We are now seeking a seasoned and strategic Head of Marketing who can bring maturity stability and vision to our marketing function and take it to the next level Role Overview- The Head of Marketing will be a strategic leader responsible for shaping and driving the marketing vision of the organization - The role demands not only a deep understanding of B2B technology marketing but also strong leadership to guide the team towards achieving measurable growth in branding market presence and lead generation - This position requires a mature professional who can balance strategic planning with execution excellence and act as a trusted advisor to senior management Key ResponsibilitiesStrategic Leadership - Define and implement the long-term marketing strategy aligned with company goals - Position the company as a trusted leader in IT services and product innovation - Build scalable marketing processes systems and frameworks - Act as a senior stakeholder working closely with leadership on GTM strategies Branding Communication - Strengthen corporate brand identity and reputation globally - Ensure all marketing communications reflect a mature and consistent brand voice - Develop high-quality marketing assets PR campaigns and thought-leadership content Demand Generation Market Growth - Design and oversee lead generation and customer acquisition strategies - Ensure alignment of marketing with sales to drive pipeline growth - Leverage data-driven insights to optimize campaigns and ROI Product Service Marketing- Lead marketing for both software products and IT services - Create impactful GTM strategies for new launches - Identify emerging trends and competitive opportunities Team Leadership Development - Lead mentor and empower a team of 6-7 marketing professionals content digital design UIUX - Build a culture of accountability creativity and performance - Upskill and coach team members to drive long-term career growth Stakeholder Engagement - Collaborate with internal teams Sales Product Tech UIUX to ensure unified brand messaging - Represent the company at industry events panels and client meetings - Forge partnerships that enhance brand visibility Required Skills Qualifications - 7 years of progressive marketing experience with at least 5 years in a leadership capacity - Proven expertise in IT SaaS software development industry products services - Strong background in strategic marketing brand management and digital growth - Demonstrated success in building and leading marketing teams - Excellent communication stakeholder management and presentation skills - Mature steady and able to drive clarity in uncertain situations Bangalore-based mandatory Why Join Us - Lead the entire marketing function of a growing IT company - Work directly with senior leadership in shaping company growth - Opportunity to balance strategic thinking and execution excellence - Competitive compensation with performance-based incentives - Stable growth-oriented and innovative environment ref updazz com

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