Lead - Salesforce Marketing Cloud (5-10 Yrs) Bangalore (marketing/pr/advertising)
4 weeks ago
Key Responsibilities - Architect and implement end-to-end marketing journeys using SFMC including Journey Builder Automation Studio Email Studio and Mobile Studio - Translate marketing objectives into scalable campaigns that support acquisition engagement onboarding and retention goals - Collaborate with Product Sales and Data teams to drive CRM segmentation personalization and real-time messaging strategies - Set up triggered communications and drip workflows based on user lifecycle app behaviour and transactional triggers - Maintain campaign calendars conduct quality assurance testing and manage data flows across integrated systems - Track KPIs such as open rates CTRs conversion rates and lead scoring to optimize performance - Ensure compliance with data privacy regulations and best practices in campaign governance Required Skills and Qualifications - 5 years of experience in CRM and lifecycle marketing with at least 3 years in SFMC-specific roles - Proven experience deploying automated multi-touch campaigns across Email SMS and Push - Strong hands-on experience with SFMC modules including Journey Builder Automation Studio and Email Studio - Working knowledge of AMP script SQL and data extensions - Strong analytical and QA skills with proficiency in campaign reporting and attribution models - Excellent stakeholder communication and project management skills Preferred Qualifications - Salesforce Marketing Cloud certifications Email Specialist Consultant Developer - Experience in EdTech or consumer-facing industries - Familiarity with Salesforce CRM integration and mobile-first engagement strategies ref updazz com
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Bengaluru, Karnataka, India Gryphon Hytech Services Full time ₹ 20,00,000 - ₹ 25,00,000 per yearRole: Marketing Automation Team ManagerLocation: BangaloreShift: 3 pm to 11.45 pmSkills Required:Overall 8-10 years in industryMinimum 5 years in MC with 3-4 years in a lead position managing an MA team(Team Manager role);Lead, mentor, and develop a team of 15-20 members,Salesforce Marketing Cloud certification is must(Consultant & Administration
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