Clayworks - Manager - Marketing (3-8 Yrs) Bangalore (marketing/pr/advertising)

5 days ago

Bangalore Karnataka, India ClayWorks Full time

About ClayWorksClayWorks Spaces is a leading provider of sustainable custom-built office solutions offering flexible coworking built-to-suit and managed office spaces We are committed to enriching the workspace experience through innovative designs and exceptional services Role OverviewOwn end-to-end regional marketing to drive pipeline growth member acquisition retention and brand equity Lead integrated campaigns across paid owned and earned channels partner with Sales to deliver measurable revenue impact Key Responsibilities- Campaign leadership Plan and execute integrated multi-channel campaigns paid social content email events partnerships aligned to quarterly pipeline and revenue targets - Go-to-market GTM Build GTM plans for new products locations priority buildings tailor messaging for SMB Enterprise and broker segments - Demand lifecycle Own lead gen nurture and re-engagement programs in CRM marketing automation email in-app SMS with clear conversion goals - Offline Marketing Plan and execute on-ground activations print collaterals outdoor branding OOH and local campaigns - Digital Marketing Oversee performance marketing Google LinkedIn Meta etc SEO SEM and web analytics manage website optimization digital content and paid ad strategy to maximize ROI - Understanding of design Work closely with design teams agencies to translate briefs into compelling creatives ensure all creative assets online offline maintain brand aesthetics and consistency - Events activations Plan execute and evaluate regional event programs that build brand and generate sales pipeline manage budgets and post-event ROI - Analytics reporting Track performance optimize channel mix and spend build weekly monthly dashboards and insights for leadership Senior own QBR MBR narratives - Brand content Maintain brand consistency brief craft content landing pages ads emails case studies and manage creative stakeholders agencies- Budget vendors Manage budgets negotiate with vendors partners ensure on-time on-budget delivery - Stakeholder management Work cross-functionally Product Ops PR Partnerships to deliver cohesive market plans - Mentor lead a team and or agencies uphold bar for creative and brand Qualifications- 4 - 6 years of B2B B2C marketing with multi-channel ownership coworking real estate SaaS or multi-location brand experience a plus - Proven track record leading integrated campaigns tied to revenue goals - Strong analytics comfortable with dashboards and attribution ability to translate data into strategy Tools GA GA4 Salesforce Looker Tableau Power BI Senior drive the marketing performance narrative to execs - Hands-on with marketing automation e g email in-app SMS A B testing and lifecycle journeys - Event marketing experience across planning execution and ROI reporting - Excellent stakeholder managementTools Platforms- HubSpot Marketo Braze automation Google Analytics Looker Tableau Power BI analytics Asana Jira PM social ad platforms ref updazz com

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