Growth Head

2 days ago

Pune, Maharashtra, India Team Works Consultancy Full time

Strong Head of Growth Retention Acquisition profile focused on B2C Apps - Must have minimum 12 YOE in app acquisition growth and retention of digital products- Proven track record of driving acquisition engagement retention churn reduction and conversion for large-scale consumer apps - Must have team leading experience and cross-functional collaboration across product tech and marketing- Expertise in mobile app analytics funnel optimization A B testing growth experimentation customer insight generation marketing automation tools and dashboarding for KPI visibility - Mandatory - Top Rankings B2C AppsApp Growth Acquisition - Drive new user acquisition through performance marketing app store optimization and partnerships - Analyze app download metrics and identify opportunities to scale footprints Engagement Strategy - Develop engagement strategies to increase app stickiness and time spent - Leverage analytics to understand which products features are most viewed and optimize accordingly Retention Conversion - Implement strategies to reduce app uninstall rates - Drive conversion funnel from first interaction to transaction business impact Data-Driven Insights Reporting - Track measure and report KPIs across acquisition engagement retention and conversions - Benchmark against top apps fintech e-commerce lifestyle like Navi CRED Paytm Porter Myntra Leadership Team Management - Lead and mentor a team of 15 ensuring high performance and alignment with business goals - Collaborate cross-functionally with Product Marketing and Tech teams Innovation AI Adoption - Incorporate AI-driven insights and performance marketing strategies to improve targeting personalization and campaign efficiency Ideal Candidate - Strong expertise in app growth product management and digital marketing - Proven track record in acquisition engagement retention and conversion strategies - Deep understanding of mobile app analytics funnels ASO and user behavior insights - Familiarity with AI-based marketing tools personalization engines and performance marketing campaigns - Strong leadership stakeholder management and strategic thinking Qualifications Experience - Minimum 12-14 years of relevant experience in app management growth or digital product leadership - Experience leading mid to large teams 10 members - Exposure to fintech e-commerce consumer apps preferred - Strong analytical mindset with hands-on experience in growth metrics and optimization ref updazz com

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