Marketing Automation Manager

Job Title: Marketing Automation Manager (Immediate Joiners preferred) 1. About the Role Marketing Automation Manager who can turn ideas and data into high-performing, automated campaigns that attract, engage, and convert leads at scale. You'll be the bridge between marketing strategy and technology - designing smart workflows, nurturing programs, and campaigns that move prospects through the funnel with precision. If you enjoy building systems that help marketing run faster, smarter, and more efficiently, this role is for you. 2. Key Responsibilities A. Strategy & Planning Develop a clear automation road map that supports our growth and demand generation goals. Build audience segments and workflows based on buyer behavior, intent, and life cycle stage. Define success metrics and KPIs that connect marketing performance to business results. B. Campaign Execution Design and run multi-channel automated campaigns - from onboarding and nurture journeys to event triggers and re-engagement flows. Ensure a consistent brand voice and experience across every touchpoint (email, chat, SMS, webinars, and beyond). Continuously test, learn, and optimize to improve engagement and conversions. C. CRM & Data Integration Connect marketing automation tools with CRM systems like Salesforce or Odoo to enable end-to-end lead tracking. Maintain data hygiene - clean, segment, and enrich lead records regularly. Build lead scoring and routing logic that helps sales focus on high-intent opportunities. D. Analytics & Optimization Track how campaigns perform - open rates, CTRs, conversions, and ROI. Use A/B testing to experiment with content, design, and audience targeting. Build reports and dashboards that show what's working (and what's not). Monitor funnel performance from MQL to SQL to closed deals. E. Collaboration & Enablement Work closely with content, design, and sales teams to create journeys that match the buyer experience. Partner with RevOps to ensure accurate attribution and reporting across the tech stack. Support sales teams with data-driven insights, nurturing sequences, and automation that make their jobs easier. F. Innovation & Technology Explore new tools, integrations, and ideas that make automation smarter and more personalized. Document and standardize automation workflows and best practices. Keep an eye on deliverability, compliance, and data protection standards. 3. Required Key Skills Category What It Means Tools & Tech You've worked with platforms like HubSpot, Marketo, 6sense, Salesforce, Odoo CRM, or ActiveCampaign, Apollo.io. You know how to pull insights from Google Analytics or Looker Studio, and you are familiar with integration tools such as Zapier or Google Tag Manager. Marketing Know-how You understand lead nurturing/scoring, segmentation, campaign design, and lifecycle marketing. Data Mindset You're comfortable analyzing funnels, ROI, and attribution to guide decision-making. Organization You can manage multiple campaigns and stakeholders while keeping timelines tight. Compliance Savvy You're familiar with GDPR, CAN-SPAM, and data privacy best practices. Soft Skills You think strategically, communicate clearly, and love problem-solving through collaboration. 5. Qualifications Bachelor's or Master's degree in Marketing, Business, or related field. 6-10 years of experience in B2B marketing automation, campaign operations, or growth marketing. Proven track record managing end-to-end automation programs that directly influence pipeline and revenue. Certification in HubSpot, Marketo, or Salesforce preferred. Experience in SaaS, IT services, or enterprise B2B environments.