Zonal Expert Sales Manager

5 hours ago

Chennai India Hindustan Unilever Full time

Job Description

Job Description:
Job Title: Zonal Expert Sales Manager
Work Location: Madurai
BU: Unilever Health Science
Job Purpose
Health care professionals (Doctors)/Hospitals are the first point of care for patients in top-tier markets because of the need for quality healthcare and assured health services. To harness the opportunity that lies within hospitals, a dedicated Key account management team with customized Marketing interventions. The purpose of this role would therefore be to:
. Leading a team of Expert Sales executives to deliver a plan for the region
. Scan the HCP environment for new business opportunities for the hospital
. Identify opportunities in different types of hospitals by evaluating risks, formulating action plans, implementing key strategies & monitoring effective deployment to enhance productivity in hospitals.
. To support the Regional Expert Sales Manager in rolling out key marketing interventions targeted at HCPs and other key stakeholders in the Hospital environment
. Establish the distribution structure in the covered geography in coordination with the Regional Expert Sales Manager aligned to the business needs of the segment.
Key Responsibilities:
Implement strategy for new (and existing) market and business opportunities:
. Drive marketing programs with clearly defined outcomes - i.e., new product introduction, increased penetration, and conversions
. Establish and maintain contact with key opinion leaders / other stakeholders in Institutions through direct contact programs. Conduct external educational and awareness programs to build sustainable, long-term customer loyalty.
. Generate, maintain, and utilize customer database for promotional use.
. Coordinate with Hospitals and distributors to generate and execute the orders on time and for the settlement of claims.
. Constantly identify new business opportunities in Hospitals and accounts with better realization and revenue scope
Monitor and report:
. Monitor adherence to commercial/ compliance guidelines and reporting guidelines as prescribed by the company.
. Analyse competitor activity and the industry environment to derive insights.
. Analyse customer feedback on product quality and escalate concerns to the appropriate authorities
Liason:
. Liaise internally with cross cross-functional sales team and externally (with opinion makers) to obtain the required resources and ensure their utilization to achieve organizational goals.
. Liaise with the purchase department, pharmacy, & administrators in Hospitals to obtain a favourable consideration for HUL products.
Breadth/Scope of Accountability:
. Number of Direct Reports: around 10
. Number of Indirect Reports: NA
Knowledge/Education Required
. Minimum Level of Education Required: Bachelor's Degree
. Area of Specialization: Science
. Why is it required
i. To constantly engage with Key Opinion Leaders like doctors and administrators
ii. To coordinate and conduct a clinical training program for healthcare professionals
iii. To consistently meet and achieve activation targets by effectively channelizing and utilizing available resources.

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