Performance Marketing Executive

1 week ago

Mumbai, India Nap Chief Full time

Performance Marketing Executive

Experience: 2–3 years
Location: Andheri, Mumbai

About Nap Chief Nap Chief is a premium kidswear brand on a mission to make bold, comfortable and sustainable clothes for kids who love to stand out. We’re a D2C powerhouse scaling across India with a strong digital presence. Performance marketing is the engine behind our growth — and we’re looking for someone who’s ready to take the wheel.
This is not a “push buttons” role. You’ll be strategising, experimenting, analysing and scaling campaigns that directly move revenue, while working closely with founders and senior leadership.

What You’ll Do (Your Impact) Own the performance funnel end-to-end – plan, launch and continuously optimise high-impact campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Shopping) .
Manage sizeable ad spends (₹XX–₹XX lakhs/month) with complete accountability for ROAS , CPA and other growth KPIs.
Conduct deep data dives on campaign performance, turning dashboards and cohort reports into actionable insights.
Design and execute sophisticated audience strategies – segmentation, remarketing, lookalikes, and custom intent audiences that actually convert.
Experiment relentlessly with creatives, ad formats, copy, landing pages and bid strategies to unlock new growth.
Maintain always-on performance – proactively monitor and troubleshoot so key campaigns never go dark.
Coach and guide junior associates – set priorities, review their execution, and provide structured feedback to raise the team’s bar.
Work closely with founders and functional heads on scaling strategies, testing new channels (think Pinterest, Snapchat, affiliate, influencer amplification), and feeding learnings back into the brand’s growth engine.
Take full ownership of results – identify when something’s off, act fast, and deliver corrective action plans.

What You’ll Bring (Skills & Experience) Deep expertise in Google Ads & Meta Ads campaign planning, optimisation and reporting.
Advanced understanding of audience segmentation , remarketing , conversion tracking and attribution models.
Proven success managing large ad budgets for performance-driven outcomes in a D2C environment.
Strong data analysis chops – can turn numbers into stories, dashboards into decisions.
Leadership ability – comfortable delegating, reviewing and mentoring junior associates.
Ownership mindset – you treat budgets and campaigns as your own business.
Problem-solver under pressure – decisive, adaptable and quick to respond when metrics shift.
Excellent communication & stakeholder management – can clearly explain insights and recommendations to non-marketers.

Traits We Value Primary: Ownership & decisiveness in scaling campaigns.
Secondary: Analytical, data-driven decision-making.

Why Nap Chief? High impact role – your campaigns directly fuel the brand’s revenue and growth.
Direct access to founders – get strategic exposure and a seat at the table.
Fast-paced, creative environment – test bold ideas, see quick results, celebrate wins.
Growing category leader – premium kidswear with a passionate community of parents.

How to Apply Send your CV/portfolio of campaigns you’ve managed to careers@napchief.com
with the subject line “Performance Marketing Executive – [Your Name]” , or apply directly via LinkedIn.

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