Performance Marketing Specialist

3 hours ago


Mumbai, India Rafiki Marketing Full time

The Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki’s clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms.


Rafiki has worked with 100+ brands both locally and internationally.


This position is primarily focused on paid search and display ads on Google and varied social media advertising platforms including Meta, Instagram and LinkedIn. Campaigns will also include retargeting and video ads. This position provides a balance of strategy, budget allocation, client communication, and hands-on research, implementation, optimisation, and reporting on campaigns. 

 

The essential functions of this position include the following:

  • Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
  • Be able to communicate effectively with clients
  • Be able to lead a team and set up SOPS to drive success
  • Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
  • Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
  • Management of ad budgets, text ad creative, and keyword research
  • Perform digital advertising audits
  • Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
  • Ability to communicate professionally on client calls and via email
  • Actively collaborate with Rafiki account managers to align digital advertising campaigns with other ongoing initiatives
  • Must be a team player that is also comfortable working independently
  • Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
  • Have a passion for data-driven decision making 

 

The skills/qualifications we are looking for:

  • Minimum of 2 years of Facebook Ads & Google Ads account management experience required
  • Minimum of 2 years of Digital Agency experience required
  • Google Ads Certification required
  • Google Analytics experience a plus
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
  • Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus


Please submit the following: 

  • Résumé
  • Cover Letter


 



  • Mumbai, India Performance Marketing ST Full time

    Job Description Subject: Join OpenDroids Performance Marketing (R2-D3 Project) OpenDroids Inc is launching the R2-D3 Robot Project, shaping the future of robotics and AI. We're looking for a Performance Marketing to drive digital growth and ensure our innovations reach the right audiences. Your Role: Manage and optimize campaigns (Google, Meta). Analyze...


  • Mumbai, India Rafiki Marketing Full time

    The Senior Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki's clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms. Rafiki has worked with 100+ brands both locally and internationally. This...


  • Mumbai, India MYNDTEL Full time

    PERFORMANCE MARKETING SPECIALIST LOCATION- MUMBAI 3-4YRS OF EXP Role Description This is a full-time on-site role for a Performance Marketing Specialist . The Performance Marketing Specialist will be responsible for developing and executing marketing strategies to increase sales and customer engagement. The role involves conducting market research, analyzing...


  • Mumbai, Maharashtra, India MYNDTEL Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    PERFORMANCE MARKETING SPECIALISTLOCATION- MUMBAI3-4YRS OF EXPRole DescriptionThis is a full-time on-site role for a Performance Marketing Specialist . The Performance Marketing Specialist will be responsible for developing and executing marketing strategies to increase sales and customer engagement. The role involves conducting market research, analyzing...


  • Mumbai, Maharashtra, India Fly Bagna Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Company DescriptionFly Bagna is an innovative travel company dedicated to providing exceptional travel experiences. Specializing in cruises, air ticket reservations, land packages, and corporate tours, we aim to make travel accessible, affordable, and stress-free for everyone. Our team of experienced professionals is passionate about creating personalized...


  • Mumbai, India Lucira Jewelry Full time

    Join Us at Lucira Jewelry – Performance Marketing SpecialistAtLucira Jewelry, we're redefining luxury with innovation and elegance - and we're looking for aPerformance Marketing Specialistto help scale our growth acrossGoogle Ads & Meta Ads. What we're looking for: 2+ years of experience in Google & Meta Ads campaigns Strong grasp of PPC, ROAS &...


  • Mumbai, Maharashtra, India Lucira Jewelry Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Join Us at Lucira Jewelry – Performance Marketing SpecialistAtLucira Jewelry, we're redefining luxury with innovation and elegance - and we're looking for aPerformance Marketing Specialistto help scale our growth acrossGoogle Ads & Meta Ads.What we're looking for: 2+ years of experience in Google & Meta Ads campaigns Strong grasp of PPC, ROAS & attribution...


  • Mumbai, Maharashtra, India Apex Executive Education Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Title:Performance Marketing SpecialistLocation:Mumbai (Jogeshwari/Andheri)Experience Required:Minimum 8 yearsIndustry Preference:Higher EdTech (Online Education – MBA & Graduation Programs)About the RoleWe are seeking an experiencedPerformance Marketing Specialistto lead and optimize our digital campaigns for Higher Education programs (MBA, Graduation,...


  • Mumbai, India XpressEdu Full time

    Job Summary: We are seeking a highly motivated and data-driven Performance Marketing Specialist to manage and optimize our digital marketing campaigns across multiple channels. You will play a key role in driving user acquisition, lead generation, and revenue growth through paid media, SEO/SEM, social advertising, and conversion optimization strategies. Key...


  • Mumbai, India Prasuk Jain Hospitality Ventures Full time

    Company Description Since 2011, Prasuk Jain Hospitality Ventures under its group companies Snow World Entertainment and Maia Hospitality & Entertainment has passionately transformed the hospitality and entertainment industry, embracing "Make in India, Make for World." With over a decade of success, projects like Snow World, The Game, and The Game Luxe are...