CRM & Marketing Automation Manager

ABOUT US

Livspace is Asia's largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience.

The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commercelike trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers.

The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.

Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations.

The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspace's leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.

Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Group's Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit: "https://www.livspace.com/"

About the role:

We're looking for a skilled professional who will overlook the marketing technology stack and work closely with marketing, sales, product and data teams to plan and deliver ideas that drive customer acquisition, solution adoption and customer retention. This role combines strategic campaign planning with hands-on execution, focusing on multi-channel marketing automation, lead generation and lead qualification.

Key Responsibilities:

Marketing Automation:

- Build an in-depth understanding of Livspace product offerings, customer persona and our in-house CRM system to formulate and execute various marketing campaigns
- Implement and optimize end-to-end campaign automation workflows, including creative briefings, execution, and post-campaign analysis.
- Coordinate the creation and distribution of marketing content across multiple channels, including email, SMS, WhatsApp, web push notifications.
- Oversee always-on campaign and targeted efforts to maintain consistent engagement and drive lead qualification.

Data Management & Analysis:

- Maintain and segment the marketing database for targeted campaigns
- Track and report on key metrics such as open rates, click-through rates, conversion rates and booking rates.
- Monitor and analyze the performance of automation campaigns to ensure maximum ROI

Journey Optimization:

- Work with data teams to analyse the effectiveness of lead acquisition and engagement campaigns and the impact they have on end-to-end customer experience.
- Deploy pilot initiatives and tests to explore new growth opportunities and improve lead generation, conversion metrics across the funnel.

Content Development

- Work with the content creators to produce engaging and relevant content for lead nurturing campaigns.
- Ensure all content is aligned with brand guidelines and messaging
- Create and manage targeted content strategies for different customer segments, ensuring message relevance and effectiveness through hyper-personalization.

Required Qualifications:

- Bachelor's/Master's degree in Marketing, Communications, or related field
- 0-2 years of experience in campaign management and marketing automation
- Hands-on experience with marketing automation platforms, CRM systems, and multi-channel campaign tools (email, SMS, WhatsApp, browser push notifications)
- Data-driven mindset with experience in campaign analytics and optimization
- Excellent project management and cross-functional collaboration skills

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