Marketing Manager

Job Description

About the Role:

We re looking for ahands-on, strategic Marketing Managerwith a proven ability togenerate 500+ qualified leads/monththrough integrated campaigns. The ideal candidate will have deep experience in EdTech or IT training, beprocess-oriented, and bring abuilder s mindsetto scale campaigns, tools, and teams. You ll work in a high-impact, startup-style environment with autonomy, ownership, and direct influence on growth.

Key Responsibilities:

1. Lead Generation & Campaign Management

- Own monthly lead generation targets via inbound and outbound channels.
- Build full-funnel campaign strategies using SEO, SEM, email, paid ads, events, and webinars.
- Optimize campaigns through segmentation, A/B testing, retargeting, and remarketing.

2. Digital Marketing Execution

- Plan and manage high-performing campaigns across:
- Email Marketing: Workflows, nurture journeys, newsletters viaActiveCampaign/Mailchimp.
- Paid Media: Google Ads, LinkedIn Ads, Meta Ads.
- Social Media: Organic and sponsored content across key platforms.
- Retargeting/Remarketing: Drive conversions from warm audiences and drop-offs.

3. Event & Webinar Marketing

- Promote live and on-demand webinars, masterclasses, and skilling events.
- Maximize registrations and attendance through campaign orchestration and follow-up automation.

4. Agency & Martech Ownership

- Manage digital agencies for ad campaigns, SEO, and lead-gen performance.
- Recommend and implementbest-in-class marketing toolsfor automation, analytics, and CRM integration.
- Stay ahead of martech trends and optimize tech stack for scalability.

5. Team Building & Cross-Functional Alignment

- Build and lead a small, high-performing marketing team in Noida.
- Align with sales, product, SEO, and training teams to ensure campaign success.
- Create SOPs, dashboards, and reporting mechanisms for marketing operations.

6. Market Understanding & Messaging

- Understand Microsoft, AWS, Cisco, and related certification ecosystems.
- Tailor content and messaging to buyer personas: IT professionals, L&D leaders, and team managers.

7. Performance Analytics & Reporting

- Track daily/weekly campaign metrics using tools like GA4, HubSpot, ActiveCampaign, and ad platforms.
- Present actionable insights and campaign ROI to leadership.

Requirements:

- 8-10 years of B2C/B2B marketing experience, ideally in EdTech or IT training.
- Strong command over inbound and outbound lead generation channels.
- Track record of achieving500+ MQLs/monththrough integrated campaigns.
- Experience managingmarketing agenciesand bringingnew toolsinto the marketing stack.
- Hands-on experience with:
- Active Campaign/Mailchimp for email marketing automation
- Google Ads, Meta Ads, LinkedIn Campaign Manager (paid media)
- Google Analytics 4, Tag Manager (analytics)
- Strong team management, communication, and analytical skills.
- Ability to thrive in astartup-style culturefast-paced, agile, and ownership-driven.
- Bachelors in Marketing or related field. MBA preferred.

What You'll Get:

- A front-row seat in driving growth for a global EdTech brand in India.
- Startup agility with enterprise credibilitybest of both worlds.
- Exposure to global campaigns, international stakeholders, and enterprise skilling trends.

Note:This is a full-time,in-office role based in Noida. Remote or hybrid work is not available for this position.

Role:Performance Marketing Manager

Industry Type:IT Services & Consulting

Department:Marketing & Communication

Employment Type:Full Time, Permanent

Role Category:Digital Marketing

Education

UG:Any Graduate

PG:MBA/PGDM in Marketing

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